In this episode of Ecommerce On Tap, Nathan interviews Emanuel Rose, the visionary behind Strategic eMarketing. They delve into the critical aspect of maintaining authenticity in marketing as brands grow and expand.

Emanuel discusses the importance of understanding your ideal client persona, the art of tailoring marketing materials to specific audience segments, and the value of using consumer and competitor feedback to refine messaging. He also sheds light on the changing landscape of blog content creation, moving from traditional writing to leveraging video content.

As the holiday season approaches, learn how to effectively engage with your top spenders during key sales periods like Black Friday and Cyber Monday. Emanuel also provides insights into marketing to Gen Z, particularly focusing on the impact of shipping notifications.

This episode is a must-watch for anyone looking to enhance their marketing strategy with genuine and effective techniques.

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