By Andrew Foxwell
5
22 ratings
The podcast currently has 18 episodes available.
Rahul Issar, head of paid digital at Reach, shares his experiences as a serial entrepreneur and discusses his current venture in the menopause supplement industry. He talks about his previous ventures in dropshipping and print-on-demand, including the challenges he faced in building customer personas, conducting market research and the impact of COVID-19.
Rahul goes on to discusses the process of testing different offers for brands and the importance of creative strategies in driving revenue. He explains how they analyze cart analysis and customer behavior to identify product bundles and determine the gross margin. Rahul also shares the offers that have worked well for their clients, such as discounts, buy one get one, and subscription offers.
Key Takeaways
To connect with Rahul, you can head here: https://linktr.ee/therahulissar
To learn more about the Founders community or to join you can head here: https://www.foxwelldigital.com/membership
In this episode of the Founders Forum, the "big cheese" himself, Andrew Foxwell, sits down post Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM and trends he's seeing in our industry.
The guys share on some of their most favorite takeaways during the educational presentations held at the Amsterdam Founders meet-up and highlight the value of having the right offer for success. (IE 20% off might not cut it this year).
They round out the episode with a few hot takes and while Andrew doesn't quite call them "Twitter beefs" he shares on what might be truly holding us back when it comes to learning and growing in the DTC community.
Want to learn more about the Foxwell Founders or become a member? Head here.
Molly Nutt, founder of Acorn Digital Strategy, discusses her experience in serving e-commerce brands and the importance of email marketing. She emphasizes the need for a comprehensive email strategy and dispels some of the bad advice many brands have been given about email marketing. Molly highlights the 4 essential flows for e-commerce brands before getting into the nitty gritty of what's changed for email marketing with the recent iOS changes.
Key Takeaways:
If you'd like to connect with Molly and her team at Acorn Digital Strategy, you can find them here: https://acorndigitalstrategynw.com/
To learn more about the Foxwell Founders Membership, head here: www.foxwelldigital.com/membership
Kanika Misra, owner of bedabedagrowth.com joins the podcast to discuss and debunk some common misconceptions regarding conversion rate optimization (CRO) Kanika emphasizes that there is no universal target conversion rate stresses the importance of focusing on the post-click experience and ensuring that the website is functioning properly.
The conversation shifts to what to look out for and what to avoid when looking for a CRO specialist along with actionable advice for fashion and apparel brands to improve their CRO.
Key Takeaways:
If you'd like to connect with Kanika and the Beda Beda Growth team, you can find them here: https://bedabedagrowth.com/
To learn more about the Foxwell Founders Membership, head here: www.foxwelldigital.com/membership
Josh Durham, owner of Aligned Growth Management, an agency dedicated to helping brands source and develop relationships with influencers, joins the podcast to chat on finding micro-influencers, how to properly vet them and the pay structures that have worked for their clients.
The conversation also shifts to discussing brand spending, KPIs, and the challenges of measuring ROI.
Key takeaways:
If you'd like to connect with Josh and the Aligned Growth Management team, you can find them here: alignedgrowthmanagement.com
To learn more about the Foxwell Founders Membership, head here: www.foxwelldigital.com/membership
In this conversation, Will Sartorius, CEO of Selfmade, discusses the recent AI update by Meta along with how AI personas are generated and used for performance creatives on Meta and TikTok.
Will shares on how AI personas have improved their hit rate and provided guidance for their strategists. He also goes in on the prompts used to generate AI personas and how it's still very important to have a human strategists in the AI process.
Key Takeaways: -
To learn more about Will and the team at SelfMade head here:
Want to learn more about the Foxwell Founders Membership? Head here.
In this conversation, Brad Ploch, Owner WRK Marketing discusses the importance of contribution margin and other key metrics in direct-to-consumer (DTC) marketing.
Brad emphasizes the need to focus on new customer acquisition and repeat customers, as well as setting realistic goals for contribution margin. He also cautions against relying solely on metrics like ROAS and click-through rates, as they can be misleading.
Key Takeaways:
If you'd like to connect with Brad and the WRK Marketing team you can find them here:
Want to learn more about the Foxwell Founders Membership? Head here:
Phil Kiel, the managing director at Hello Earth Agency, shares his insights on troubleshooting and improving performance in digital advertising. He emphasizes the importance of understanding seasonality, analyzing key performance metrics like revenue, CPA, ROAS, and conversion rate, and making data-driven decisions.
Hosts, Edwin & Tristram question Phil on the role of creative strategy in driving performance and the need for collaboration between media buyers and creatives.
Phil also highlights the significance of effective communication and building trust with clients during challenging times. Takeaways:
To learn more about Phil and The Hello Earth Agency head here:
If you'd like to learn more about the Founders Community or want to become a member you can do so here.
In this conversation, Tris and Edwin interview Jess Bachman, the Creative Strategy Director at Fireteam, about effective creative strategies for advertising.
They discuss the use of ASMR-style videos as a successful format across different clients, the importance of testing and iterating on creative, and the need for brands to differentiate themselves in their ads.
Jess also shares insights on benchmark metrics for click-through rates and thumb stop rates, as well as the process of sourcing creative when resources are limited.
Key Takeaways
How ASMR-style videos can be an effective format for introducing new users to brand.
Why testing and iterating on creative is crucial for producing successful ads campaigns.
How differentiating a brand and articulating its unique selling points are essential for successful advertising.
The benchmark metrics for click-through rates and thumb stop you should be considering based on your target audience.
How sourcing creative can vary wildly from reaching out to influencers to simply using post-it notes in ads.
To learn more about Jess Bachman and the Fire Team head to: https://www.fireteam.is
If you'd like to learn more about the Founders Community or want to become a member you can do so here.
Akvile DeFazio, owner of Akvertise.com discusses the role of AI in media buying and its impact on workflow. She believes that AI will enhance, rather than replace, human creativity.
Akvile shares her experience with AI tools and how they have helped her team create concise summaries, import data for reporting and overall improve efficiencies in managing client accounts. She also highlights the importance of documenting processes and using AI to refine them.
Key Takeaways
To learn more about Akvile DeFazio and her team you can and head to: https://www.akvertise.com/ If you'd like to learn more about the Founders Community or want to become a member you can do so here: www.foxwelldigital.com/membership
The podcast currently has 18 episodes available.
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