In this conversation, Danil Saliukov, CEO of Incense, joins Edwin & Tris to explore the evolving landscape of User Generated Content (UGC). They discuss the impact of Gen.AI on UGC creation, the differences between UGC and influencer content, and the importance of finding the right creators. The conversation also delves into the performance of UGC across various verticals, the significance of creative briefing, common pitfalls in UGC campaigns, and how to measure success and ROI.

Daniel emphasizes that UGC is evolving and that a well-structured creative strategy is essential for effective campaigns.

Key Takeaways:

• How UGC is evolving and remains a vital part of marketing.
• How Gen.AI can enhance the creative process for UGC.
• Why Differentiating between UGC and influencer content is crucial.
• Why finding the right creators requires a clear understanding of objectives.
• Why UGC performs best for these types of products.
• The one thing to not sacrifice just to save money on ad creatives
• Why knowing this one thing will help you effectively target your ads
• How soon results can be seen from a UGC campaign
• How this one thing can significantly enhance ad performance.
• How this platform shop is revolutionizing e-commerce by unlocking new audiences.
• The reason your UGC might not be working
• Why you should be focusing on social commerce in 2025

Book a 1-2-1 strategy call by Nov 8 and get $200 for your first UGC campaign

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