August 11, 2022

Authenticity Is at the Center of Content-Led Growth with Chris Decker

41 minutes

This episode of the In The Club Podcast by Club Colors features Chris Decker, Founder and CEO of Salescast. Podcasting provides a direct line between the podcaster and the audience. As such, companies should tap into this resource because of the wealth of potential it offers.

Chris shares how driving content-led growth is rooted in authenticity and that being human is what creates the connection that earns and retains listeners. He also dives into why the pursuit of perfection will make you miss out on the chance to even begin your own success as a communicator and personal brand.

HIGHLIGHTS

Content-led growth: Don't forget the person behind the listener
Understand how social media works
Be authentic: Human beings are rooted in communication
Growing Salescast and embracing how it evolves

QUOTES

Massive growth is at the intersection of three things Chris: "This is at the intersection of skill, value, and passion. If you have those three things, what can you become the best in the world at? What can you be the most passionate about? And what's going to drive economic value?"

Don't rely on social media algorithms to reach your audience "Demand generation plus outbound activity. Reaching out to them. You can't do that if you don't have a means of communication directly with that person. There's no way to, like you said, hit your entire LinkedIn following. They're going to send to 10% of your audience at first."

Make your podcast a success by sharing what truly interests you Chris: "The number one reason why people quit is because they invented something that they thought other people wanted. My challenge for you is to share what you find interesting with other people. What you find interesting."

Connect with Chris and Salescast by clicking the links below: