In the Club by Club Colors

In the episode In The Club powered by Club Colors,  we are joined by Laurie Buman, the Director of Design and Identity at the University of Chicago, as she takes us through her journey from a high school artist to a vital player in university branding. Laurie shares her experience transitioning from advertising to a purpose-driven role in higher education. She discusses the challenges and triumphs involved in creating and maintaining a cohesive brand identity for UChicago, including the development of a new logo system and brand guidelines. The conversation delves into balancing heritage with modern relevance through careful font selection, digital and physical branding efforts, and the crucial role of environmental graphics, especially in the medical field. Laurie also emphasizes the importance of consistency across various university departments, student organizations, and vendor partnerships, highlighting the collaborative initiatives needed to keep the university's brand both traditional and forward-thinking.

KEY TAKEAWAYS

• Career Beginnings: Laurie started her journey in creative design with the influence of her high school art teacher and worked her way up through various roles in the University of Milwaukee bookstore.
• Transition to Advertising: She spent 25 years self-employed in the advertising industry, gaining diverse experience with clients and agencies, particularly enjoying branding for startups.
• Higher Education Focus: Laurie moved to a role at the University of Chicago, driven by a desire to apply her design skills to a purpose beyond selling, and now works as the Director of Design and Identity.
• Branding Strategy: She emphasizes maintaining traditional elements while incorporating modern design techniques, such as pairing traditional Garamond font with a modern sans serif font.
• Collaborative Efforts: Laurie's work involves collaboration across various departments to ensure brand consistency, even integrating environmental gr

QUOTES

• "I've always been an artist. And so my high school art teacher really helped guide me on my path to getting into college."
• "I was looking for work that had a little bit more of a purpose from a higher level instead of advertising."
• "One great thing about being the branding director is that I also oversee licensing. I get a really broad view of what's happening at the university."
• "We're an institution that's based in tradition. That cannot change... but we're looking forward to it."
• "It's always based in tradition, but with a modern spin."
• "Being self-employed for 25 years was a great start to coming into a higher education space."

Connect and learn more about Laurie Buman.
https://www.linkedin.com/in/laurie-buman-b8ab715/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, join us to explore the intricacies of HR management and hybrid work culture at Hub International. We delve into the unique geographical and cultural aspects of different regional hubs and how these influence organizational culture and community-building efforts. The conversation highlights the significance of creativity, impactful branding, and community in both corporate and educational settings. The discussion also covers the challenges of balancing various HR responsibilities, the importance of maintaining organizational boundaries, and the evolving nature of hybrid work environments. The episode further discusses the relocation of Hub's Chicago office, introducing a modern hotelling system and fostering a sense of community through shared spaces. The role of employee events, such as the Employee Appreciation Day and innovative approaches like live trivia games, is emphasized as a means to foster community and collaboration in the workplace. Overall, this episode provides insights into adaptive strategies in HR and the ongoing evolution of workplace environments.

KEY TAKEAWAYS

• Geographical and Cultural Impact: Acknowledgment of regional uniqueness influences the brand experience within HUB.
• Innovative Roles: Introduction of region-specific roles to enhance culture and community engagement.
• Organizational Techniques: Emphasis on boundaries and scheduling breaks to maintain productivity and mental well-being.
• Creativity and Balance: Importance of tapping into creativity and balancing professional and personal life.
• Hybrid Work Model: HUB's hybrid work model incorporates flexibility and emphasizes creating meaningful in-person interactions.
• Community Building: Efforts to build community through shared spaces, activities, and team meetings.
• Adaptability and Support: Listening to employees and adapting to their needs, particularly in the return-to-office transition.
• Moments That Matter: Creating significant moments for team collaboration and community, such as events and outings.
• New Office Dynamics: Navigating changes with hotelling and neighborhood concepts in the new office environment.
• Employee Appreciation: Celebrating employees with events and swag, fostering a sense of belonging and recognition.

QUOTES

• - "We allow for the hubs to create and innovate and build that experience that makes sense for their geography in pretty unique ways."
• - "No day is the same, and I find myself trying to find different ways to keep myself organized."
• - "Creating those moments that matter where we bring everybody together for that camaraderie, for that collaboration, for that networking, for that community is so essential to the success of a hybrid environment."
• - "I've found that one of the things that has become really helpful for me is to be transparent about the fact that I might need to have to build breaks in."

Connect and learn more about J'ai Brown.
https://www.linkedin.com/in/jaibrown1/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, join us for an engaging conversation with J’ai Brown, Vice President of Human Resources at Hub International, to share her unique career journey from aspiring physical therapist to HR leader. He recounts her initial interest in physical therapy, internships, and eventual pivot to human resources. J’ai discusses the importance of internships, career services, and networking for students, and explains how Hub International’s initiatives, including their affinity groups and onboarding process, reinforce a strong company culture and brand. He highlights her involvement with SHRM and the role it plays in the professional development of HR practitioners. J’ai also speaks about the impact of community building within the company and the various strategies employed to ensure new hires feel welcomed and valued.

KEY TAKEAWAYS

• Career Path Shift: Initially interested in physical therapy, J’ai transitioned to HR after internships and exposure to different fields.
• Educational Background: Attended UT Chattanooga, credits career services and internships for pivotal career guidance.
• SHRM Involvement: Active in SHRM, emphasizes the importance of networking and community building.
• Role at Hub: Leads a team in talent acquisition, advocates for effective branding and onboarding practices.
• Onboarding Strategy: Focus on consistent yet customizable experiences for new hires, leveraging both local and national resources.
• Company Mission: Hub International's mission emphasizes protecting client aspirations and empowering employees.
• Community Engagement: Active participation in community and diversity initiatives within Hub International.
• Branding Importance: Branding begins before employment and is crucial in fostering a positive company identity and culture.

QUOTES

• "It's always great to highlight those folks that are doing incredible work."
• "I'd say absolutely leverage career services or whatever equivalent department exists on your campuses."
• "Internships are really key. That probably goes without saying for a number of people, but some people never have an internship."
• "SHRM is an incredible community of HR professionals, resources, really the opportunity to develop HR practitioners at all different levels to be great business partners."
• "Community, you're able to lean on each other and help each other in those moments where you're trying to learn something."
• "Opportunity grows from the roots of adversity."
• "When you're trying to build that community, you're looking to find those peers."

Connect and learn more about J'ai Brown.
https://www.linkedin.com/in/jaibrown1/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, join us for an engaging conversation with Jon Bibo and Denise Walsh from the Independent College Bookstore Association (ICBA) to discuss the integral role of college stores in aligning with institutional strategic plans, particularly around ethical sourcing and sustainability. Key insights cover the increasing demand for sustainable products, the importance of proactive engagement with campus communities, and innovative technologies enhancing the shopping experience. We delve into ICBA's initiatives to support independent college stores through networking, professional development, and advocacy for self-operation as a preferred model. With a shared vision of collaboration and resource sharing, the episode highlights upcoming conferences and networking efforts aimed at strengthening the independent college store community.

KEY TAKEAWAYS

• Ethical Sourcing as a Strategic Imperative: College stores have the opportunity to align with their institution's sustainability goals by partnering with vendors who offer ethically sourced products.
• Engagement and Community Building: Engaging with the campus community, especially through student input and proactive problem-solving, is crucial for store success.
• Leveraging Technology: The integration of new technologies, such as e-commerce and Just Walk Out technology, is essential for enhancing the campus store experience.
• Mentorship and Collaboration: The power of networking and mentorship within the college store community can drive innovation and shared success.
• Adapting to Trends: Staying attuned to both seasonal trends and long-term shifts like sustainability can provide a competitive edge.

QUOTES

• "The real opportunity lies in aligning with the institution's strategic plan, especially around ethical sourcing and sustainability, which students genuinely appreciate."
• "Sustainability isn't just a trend; it's a wave that continues to grow as more people demand products that align with their values."
• "Proactivity is key—stores must engage with students and the community to identify and solve problems creatively."
• "The future of retail is about making the shopping experience easy, fun, and memorable, whether online or in-store."
• "Empowering staff and listening to students can lead to innovative solutions that benefit both the store and the campus community."

Connect and learn more about Jon Bibo and Denise Walsh.
Jon’s LinkedIn: https://www.linkedin.com/in/jonathanbibo/
Denise’s LinkedIn: https://www.linkedin.com/in/deniserwalsh/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, join us for an engaging conversation with Jon Bibo and Denise Walsh from the Independent College Bookstore Association (ICBA), hosted by Myra Haley. We delve into the unique challenges and opportunities within the collegiate retail industry. Our guests share their personal journeys, experiences, and the evolving landscape of campus stores. From adapting to local community needs to integrating innovative retail strategies, this episode provides valuable insights for anyone involved in or curious about the collegiate market.

KEY TAKEAWAYS

• Personal Journeys in Collegiate Retail: Understanding how industry leaders like John Bebo and Denise Walsh transitioned from traditional retail to collegiate retail, highlighting the unexpected paths and diverse experiences that shape this sector.
• Importance of Local Engagement: The significance of incorporating local products and brands to enhance the unique identity of each campus store, creating a strong connection with the campus and its community.
• Revenue Generation vs. Mission-Driven Goals: Balancing financial performance with the mission to serve the campus community, especially in the post-COVID landscape where financial sustainability is critical.
• Innovation and Adaptability: The role of ICBA's Leading Edge program in helping campus stores identify and implement new trends, brands, and revenue streams, showcasing the importance of continuous innovation.
• Strategic Campus Integration: How campus stores can align with broader institutional goals, supporting the university's mission, enhancing student experiences, and contributing to the overall brand and culture of the campus.

QUOTES

• "Every store is unique, even if they are part of a national chain. It's the local touch that makes each one special."
• "The store can be a bridge, connecting all aspects of campus life and fostering a deeper community engagement."
• "Independent stores have shown immense agility and dedication during tough times, proving their vital role in the campus ecosystem."
• "We're always keeping our eyes and ears open for new trends and opportunities to bring value to our member stores and their communities."
• "It's not just about financial returns; it's about creating a meaningful, emotional connection with the campus community."

Connect and learn more about Jon Bibo and Denise Walsh.
Jon’s LinkedIn: https://www.linkedin.com/in/jonathanbibo/
Denise’s LinkedIn: https://www.linkedin.com/in/deniserwalsh/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we dive deep into the challenges and opportunities within the evolving landscape of college athletics. Our guests, Krista Balogh from the University of Vermont (UVM), discuss the importance of professional development post-pandemic, the strategic role of branding in higher education, and how the emergence of NIL (Name, Image, Likeness) deals is reshaping the student-athlete experience. From the grassroots level of community engagement to the broader implications of university branding, this conversation highlights the intersection of athletics, academics, and the changing dynamics of college sports.

KEY TAKEAWAYS

• The Importance of Professional Development: Emphasizing continuous learning and networking in college athletics is crucial, especially post-pandemic when budgets and opportunities have shifted.
• University Branding: The need for a cohesive brand strategy that resonates across all university departments, from athletics to academics, is paramount in maintaining a strong institutional identity.
• NIL Impact: The rise of NIL deals has significantly changed the landscape for student-athletes, providing both opportunities and challenges in terms of personal and institutional branding.
• Community Engagement: Local community involvement and on-campus experiences play a crucial role in fostering a vibrant university culture and enhancing the overall student and alumni experience.
• Cross-Departmental Collaboration: Collaboration between athletics, academics, and other university departments can create synergies that enhance the overall reputation and effectiveness of the institution

QUOTES

• "Professional development took on a new meaning post-pandemic, and it’s something we have to constantly prioritize."
• "Change brings opportunity. If you don't see the opportunity that comes with change, you're missing the boat."
• "NIL has deeply impacted what we do every day; it's not just about financial gains, but about promoting our brand in unexpected ways."
• "The brand can bridge generations and geography, connecting alumni and current students in a powerful way."

Connect and learn more about Krista Balogh.
https://www.linkedin.com/in/krista-balogh-8820b836/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we are joined by Krista Balogh from the University of Vermont (UVM) to explore her multifaceted role as the Associate Athletic Director. The conversation covers the unique responsibilities associated with managing external relations, including communications, marketing, ticketing, special events, and licensing. Krista discusses UVM's distinctive mascot, the Catamounts, and their historical significance. The discussion also delves into the charm of Burlington as a quintessential New England college town and the interplay between athletics and academics in shaping a university's brand. Krista shares insights into UVM’s sustainability efforts and the meticulous process behind their recent brand refresh. She emphasizes the importance of patience, communication, and stakeholder engagement in successfully navigating a rebranding initiative.

KEY TAKEAWAYS

• Role of External Relations: Understanding the critical role of external relations in balancing athletics and academics to promote the university brand.
• Unique University Branding: The history and significance of the Catamounts as a mascot and the unique traditions that contribute to UVM's brand.
• Community and Culture: The importance of community, collaboration, and campus traditions in building a cohesive university identity.
• Sustainability Efforts: UVM's commitment to sustainability and how it influences product sourcing and university operations.
• Rebranding Process: Insights into the challenges and strategies involved in a university-wide rebranding initiative.
• Effective Partnerships: The value of partnerships with companies like Club Colors to streamline licensing and marketing processes.

QUOTES

• "Athletics is the heartbeat of the university brand, connecting with both the campus and the larger community."
• "The Catamounts are more than a mascot; they embody the spirit and history of UVM."
• "Our sustainability efforts are not just a trend but a core part of our university's mission and operations."
• "A successful rebranding requires collaboration across all university departments and clear communication of new brand elements."
• "Building relationships and ensuring authenticity in partnerships are key to promoting and protecting the university brand."

Connect and learn more about Krista Balogh.
https://www.linkedin.com/in/krista-balogh-8820b836/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we welcome Bobby Dunlap from Northwestern University. We explore the dynamic world of alumni relations and brand engagement with Northwestern University's Alumni Association team. Discover how they create memorable experiences that align with their institution's mission, leverage their powerful alumni network, and navigate the challenges and opportunities in the field. From iconic events at Wrigley Field to the intricacies of personalized alumni engagement, this episode offers valuable insights for anyone interested in higher education, marketing, and community building.

KEY TAKEAWAYS

• Mission Alignment: The importance of aligning organizational missions with alumni engagement strategies to create inspired experiences.
• Alumni Engagement: Understanding the unique characteristics of Northwestern alumni and leveraging those traits to foster deep connections and engagement.
• Branded Experiences: How strategic use of branded items can evoke powerful memories and enhance alumni relations.
• Personalization and Data: Using data-driven insights to personalize alumni engagement and create meaningful experiences.
• Leveraging Networks: The critical role of alumni networks in career development and community building, particularly through platforms like LinkedIn.

QUOTES

• "Anytime you've got that sort of dynamic between the mission you hold and how we can help you achieve that mission, that's where beautiful memories can be made."
• "Northwestern students are high achieving, often involved in multiple fields, and their accomplishments span from arts to hard sciences."
• "A branded item is not just a thing to give out; it's something that evokes memories and experiences."
• "We're moving towards personalizing alumni experiences based on their interests and past engagements."
• "There's no shame in using the incredible network you've built through Northwestern to further your own aims."

Connect and learn more about Bobby Dunlap.
https://www.linkedin.com/in/robertmdunlap/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we welcome Bobby Dunlap from Northwestern University. We explore the importance and impact of alumni engagement, detailing how it fosters lifelong relationships between alumni and the university. The discussion highlights the efforts made to continually engage both current students and alumni through various programs and events. We share insights on the significance of campus traditions, the role of university's brand elements, and strategies to maintain strong alumni networks. Bobby also delves into his personal journey into alumni relations, the collaborative efforts behind successful events, and the ongoing commitment to providing meaningful experiences for graduates.

KEY TAKEAWAYS

• Importance of Alumni Engagement: Alumni relations help build lifelong connections between the university and its graduates, supporting them in various stages of their careers and lives.
• Traditions and Heritage: Unique campus traditions and landmarks, like Northwestern’s Rock and the Purple Line, play a significant role in maintaining alumni engagement.
• Virtual Engagement: The pandemic has shifted alumni engagement strategies, emphasizing virtual events and programs that reach a global audience.
• Professional Networks: Involvement in professional networks like CASE (Council for Advancement and Support of Education) enhances alumni relations and provides valuable resources and connections.
• Lifelong Relationships: From student orientation to retirement, alumni relations aim to ensure graduates remain connected and engaged with the university throughout their lives.

QUOTES

• "Their relationship with the university doesn't start and end when they step on campus and then when they receive their degree, it's a lifetime relationship."
• "We don't recruit students; we recruit alumni."
• "It's not just the marks you have; it's those elements that are unique to your campus that are unique to your community."

Connect and learn more about Bobby Dunlap.
https://www.linkedin.com/in/robertmdunlap/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we are in the second part of the interview with Celeste Risimini-Johnson, Chief Merchandise and Operations Officer at Barnes & Noble College. Celeste shares her experiences and reflections on the evolving role of campus stores, moving beyond traditional bookstores to becoming integral parts of the campus community. She highlights the importance of mentorship, customer-focused decision-making, and strategic store layout. Celeste also discusses the balance between innovation and tradition in merchandising, as well as the importance of staying relevant through continuous market research and adapting to new trends. She emphasizes the significance of creating emotional connections with customers and the excitement of participating in events like March Madness. Throughout, she underscores the mission of driving student success, connecting with consumers, and fostering innovation.

KEY TAKEAWAYS

• Mentorship and Growth: Valuable lessons from mentors can shape leadership and decision-making, focusing on long-term customer relationships over immediate sales.
• Customer-Centric Decisions: Emphasizing decisions that benefit customers fosters loyalty and repeat business.
• Balancing Tradition and Innovation: Maintaining a core of traditional products while introducing innovative items ensures relevance and excitement.
• The Science of Retail Layouts: Strategic product placement and store design significantly impact customer engagement and sales.
• Community Integration: Campus stores serve as vital community hubs, connecting with students, faculty, and local residents.
• Event-Driven Retail: Aligning merchandise and marketing with campus events like sports championships and graduations drives significant engagement and sales.
• Adapting to Trends: Staying ahead of fashion and product trends requires a proactive approach, including testing in select stores before broader rollouts.

QUOTES

• "It's not just about the dollars and cents; it's about creating a lifetime relationship with our customers."
• "Mentors who touch you the most leave an emotional impact, teaching you how to lead with genuine care and investment in your team."
• "Innovation is the cream on top, but the core foundation of products must always remain strong."
• "The visual connection in store design, aligning with the brand's DNA, is crucial for engaging customers."
• "Driving consumer experience is about mission, connection, and innovation – getting these right means we've done our job."
• 
  Connect and learn more about Celeste Risimini-Johnson.
  https://www.linkedin.com/in/celeste-risimini-johnson-7a47773/

If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

Club Colors: https://www.clubcolors.com/