<p>Not all actions that companies take in the name of ESG are controversial. How do some companies manage to seamlessly integrate ESG initiatives into their brand messaging while others get accused of superficial "greenwashing" or "rainbow-washing"? In this episode of Hearsay, Michael Maslansky, Will Howard, and Keith Yazmir discuss the delicate balance of serving stakeholders while remaining authentic and credible.</p>

Not all actions that companies take in the name of ESG are controversial. How do some companies manage to seamlessly integrate ESG initiatives into their brand messaging while others get accused of superficial "greenwashing" or "rainbow-washing"? In this episode of Hearsay, Michael Maslansky, Will Howard, and Keith Yazmir discuss the delicate balance of serving stakeholders while remaining authentic and credible.

Authenticity is in the Eye of the Beholder

The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a "lay of the language." Their insight helps make sense of business, life, and culture, and proves over and over again that It's Not What You Say, It's What They Hear.

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Authenticity is in the Eye of the Beholder

Authenticity is in the Eye of the Beholder