HearSay

You’ve got a breakthrough innovation that is much better than what’s come before – why is it so hard to sell it? In this episode, CEO Michael Maslansky, Partner Keith Yazmir, and Senior Vice President Will Howard dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. They discuss language tactics for conveying the benefits of innovation, address resistance to change, and offer solutions for navigating unrecognized problems. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today's dynamic market landscape. 

In this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry's enduring reputation struggles, tracing their origins back to pre-pandemic times and exploring the transformative impact of COVID-19. Through insightful discussions and case studies, they’ll propose strategies for reshaping the industry's narrative, emphasizing the importance of recasting pharma as more than profit-driven entities and fostering consumer trust. 

In this new episode of HearSay, Lee Carter and Ben Feller look at what the two presidential candidates are saying, what’s important about it – and what people should be listening for in the political months ahead. 

Now that President Biden and Former President Trump are officially set for a rematch, Lee and Ben will analyze their contrasting approaches to how they frame issues like the economy, threats to our democracy, and the issue looming above both of theme room—their age.  Lee and Ben offer insights into the current political landscape and speculate on the future trajectory of the election, based on many years of covering and considering how language shapes voter perception and behavior.

Corporations think they know what they need to say but they can never say it when it comes to responsiveness, and empathy, but what is happening behind the scenes causing these crisis situations and what could they have said differently? In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.

Join Lee Carter, Keith Yazmir, and Will Howard in this special episode of HearSay as they delve into the world of Super Bowl ads. They'll debate which ads truly stood out, not just in terms of popularity but in their messaging impact. From breaking down language to assessing brand impact, this episode explores the ads that left a lasting impression on viewers during the biggest advertising night of the year.

Once something goes wrong, it’s easy to criticize the message a company uses to respond. But it's much harder to figure out what they should have said instead. In this episode of Hearsay, Michael Maslansky, Lee Carter, and Will Howard dive into the wrongs, the rights, and how Boeing’s language will matter in the weeks and months ahead.

   What’s so hard about doing the right thing? In today’s environment, it’s often met with skepticism.  So how do you take an organization with a noble cause:  like educating the world’s youth and ending the global education crisis and get people to both care and act about it? In today’s show, we’ll talk through the process we go through in framing an organization’s mission and impact in a way that ensures you’re heard the right way. 

What were those top Language Moments of 2023? As language experts, we’re always listening for those moments that change the way we view companies, politics, business… and each other. From Bidenomics to MAGAnomics, from rainbow capitalism to Barbenheimer, this year had more than its share of new language moments, and in this new episode of Hearsay, Michael Maslansky, Lee Carter, and guest Ben Feller talk through those big moments of the year that changed our view of the world around us.

Congratulations, you’ve set your sustainability goals! Now you actually have to achieve them. How do you make environmental sustainability work for your business? It all comes back to people. Selling in, rolling out, and scaling up real, functional sustainability programs requires understanding your employees. It requires a thoughtful business case, careful change management, and, of course, the right message. In this episode of HearSay, we'll discuss how to implement environmental sustainanability programs in a practical, profitable, and people-centric way with our two special guests from Daggerwing Group, Michelle Mahony and Tiana Ritchell. 

How can a simple shift in language revolutionize perceptions? In this special episode of HearSay, join Pile of Scrap host John Sacco as he engages with communication expert Michael Maslansky where they explore the rebranding of the recycled materials industry. From redefining raw materials to spotlighting its vital role in iconic products, Michael's insights guide listeners on embracing recycled materials' value, changing the narrative, and encouraging responsible disposal.