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Authenticity Over the Algorithm with Louise from Kickass Gatherings
n this episode, I sit down with award-winning celebrant Louise Gather of KickAss Gatherings to unpack why content that copies, conforms or hides behind trends is killing connection — and what to do instead. We talk honestly about marketing, being visible without selling out, and the difference between creating content and chasing validation.
From the value of delayed wedding recaps to the myth of the algorithm, this is a no-fluff, unfiltered take on what it really means to stand out as a creative in the wedding industry. No templates. No ego. Just clarity, guts, and a reminder that your voice is your brand.
💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.
⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.
Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.
And before you go some goodies for you:
If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!
Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!
USE CODE: GINAFERN10 for 10% off after your 1st free month
PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.
USE CODE: VAY4PQ for your first month FREE
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By Gina Fernandesn this episode, I sit down with award-winning celebrant Louise Gather of KickAss Gatherings to unpack why content that copies, conforms or hides behind trends is killing connection — and what to do instead. We talk honestly about marketing, being visible without selling out, and the difference between creating content and chasing validation.
From the value of delayed wedding recaps to the myth of the algorithm, this is a no-fluff, unfiltered take on what it really means to stand out as a creative in the wedding industry. No templates. No ego. Just clarity, guts, and a reminder that your voice is your brand.
💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.
⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.
Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.
And before you go some goodies for you:
If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!
Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!
USE CODE: GINAFERN10 for 10% off after your 1st free month
PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.
USE CODE: VAY4PQ for your first month FREE