Are you posting to get booked—or to get clapped for?

In this episode of The Unfiltered Lens, I’m calling out the messy truth most photographers avoid: you're probably stuck in a loop of posting only what looks good, not what actually sells your service.

But you don't have to choose between posting for praise or for clients. You need both! I’ll walk you through how to balance your feed so it connects and converts, using my three go-to content pillars. And also suggest how to create your own.

No fluff, no ego - just a real look at what actually works.

🎯 You’ll learn:

• The difference between content that builds brand vs. content that books
• The 3 types of posts every wedding photographer should be cycling
• How to stop second-guessing what to share and start posting with purpose

Let’s make your content do the damn job.

💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go some goodies for you:

If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!

Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!

USE CODE: GINAFERN10 for 10% off after your 1st free month

PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.

USE CODE: VAY4PQ for your first month FREE

In this episode I am joined by Amanda from Amanda Steele Flowers ( @amandasteeleflowers ) and we get into the real stuff behind floristry and the wedding industry — from building genuine client relationships to the pressures of social media and keeping up with trends. We talk about why education matters, how content creators are changing the game, and what the future might look like with AI in the mix. It’s a grounded, honest chat about the reality of growing a creative business today.

💬 DM me your thoughts on Instagram @ginanfernandesphotography

I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go some goodies for you:

If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!

Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!

USE CODE: GINAFERN10 for 10% off after your 1st free month

PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.

USE CODE: VAY4PQ for your first month FREE

You're not broken. You're seasonal.

Balance is one of the most misused words in the creative business world—especially in wedding season, when your workload triples and your energy plummets. So let’s drop the pressure and get honest.

In this episode of The Unfiltered Lens, we unpack:

• Why daily or weekly balance doesn’t work in a seasonal business
• How to reframe your expectations to match your actual rhythm
• The root of creative guilt—and how to move through it
• Sustainable strategies that support you through the chaos, not just outside of it

You’re not meant to be operating at full capacity all year. You’re allowed to work in cycles. You’re allowed to rest without earning it. You’re allowed to build systems that suit your season—not someone else’s idea of consistency.

This isn’t about perfection. It’s about clarity, self-trust, and learning to grow without grinding yourself into the ground.

💬 DM me your thoughts on Instagram: https://www.instagram.com/ginafernandesphotography/

I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go some goodies for you:

If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!

Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!

USE CODE: GINAFERN10 for 10% off after your 1st free month

PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.

USE CODE: VAY4PQ for your first month FREE

You’ve heard the phrase “community over competition” a hundred times but what does it actually mean in real life? In this episode, I’m joined by my friend and fellow creative Sarah Carter, and we chat honestly about comparison, connection, and how the whole ‘support your peers’ vibe works when we’re all trying to grow our own thing.

No fluff, no filters - just a real conversation about the highs, lows, and grey areas of community in the creative world.

Expect laughs, honesty, and maybe a little calling-out of the performative stuff we all see online.

👉 Follow Sarah: https://www.instagram.com/sarahcarterphotography/

🎙️ New episodes every Friday – follow the pod so you don’t miss one!

💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go some goodies for you:

If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!

Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!

USE CODE: GINAFERN10 for 10% off after your 1st free month

PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.

USE CODE: VAY4PQ for your first month FREE

Sometimes it’s cliquey AF—and that’s okay.

We hear it everywhere: community over competition. But behind the pastel quotes and group selfies, the wedding industry can be cliquey, exclusive, and low-key performative. And if you’ve ever felt on the outside of it—you’re not imagining it.

In this episode of The Unfiltered Lens, we unpack:

• The unspoken social ladders in the industry
• Why “community” is often more aesthetic than action
• How to stop tying your value to being included
• What real support actually looks like
• And why not being in the cool club might be your biggest strength

This one’s for the creatives who feel like they’re orbiting spaces they can’t quite access. You're not the problem. You’re just waking up to the gap between branding and reality.

💬 DM me your thoughts on Instagram https://www.instagram.com/ginafernandesphotography/

I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go some goodies for you:

If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!

Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!

USE CODE: GINAFERN10 for 10% off after your 1st free month

PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.

USE CODE: VAY4PQ for your first month FREE

You’ve heard the phrase “community over competition” a hundred times but what does it actually mean in real life? In this episode, I’m joined by my friend and fellow creative Sarah Carter, and we chat honestly about comparison, connection, and how the whole ‘support your peers’ vibe works when we’re all trying to grow our own thing.

No fluff, no filters - just a real conversation about the highs, lows, and grey areas of community in the creative world.

Expect laughs, honesty, and maybe a little calling-out of the performative stuff we all see online.

👉 Follow Sarah: @sarahcarterphotography
🎙️ New episodes every Friday – follow the pod so you don’t miss one!

💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go some goodies for you:

If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!

Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!

USE CODE: GINAFERN10 for 10% off after your 1st free month

PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.

USE CODE: VAY4PQ for your first month FREE

We need to talk about what’s happening on wedding days.

In this episode, I unpack the rising pressure to create and share content—immediately—and how it’s starting to chip away at the actual experience couples are meant to be having. From florists filming first looks, to planners posting private vows, to guests watching the day through their phones... content fatigue is real. And it’s not just affecting clients, it’s affecting us too.

This isn’t a takedown. It’s a call-in. A reminder of the line between documentation and exploitation—and how easy it is to cross when we’re chasing relevance over reverence.

I’m sharing:

• Why sneak peeks aren’t always the service we think they are

• How unplugged ceremonies may have accidentally created space for content creators

• The emotional toll of being expected to post instantly

• What we, as creatives, can do to protect the sanctity of the day

• And five tangible ways to shift how we approach weddings moving forward

If you’ve ever felt uncomfortable with how performative weddings are becoming, or questioned your own role in the race to post—this one’s for you.

💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go some goodies for you:

If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!

Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!

USE CODE: GINAFERN10 for 10% off after your 1st free month

PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.

USE CODE: VAY4PQ for your first month FREE

wedding industry | content fatigue | social media | wedding memories | unplugged ceremonies | photography | wedding suppliers | content sharing |wedding planning |emotional moments |

Feeling stuck, blocked, or like you're constantly at war with yourself? You are so not alone. In this episode, I’m joined by Emma – a Therapeutic Coach and Advanced Hypnotherapist who helps women and creatives reclaim their freedom, joy, and alignment.
We dive into the invisible “boxes” we’ve been put in, how to break out of them, and what it really takes to rebuild your life from a place of deep self-trust. If you've been living by someone else’s rules, struggling with creative burnout, or secretly craving a big change – this one’s for you.

🔗 We talk about:

• Why self-trust is so hard (and how to start rebuilding it)
• How to spot when you’re stuck in a mental box
• The difference between alignment and conditioned success
• The truth behind fear, guilt, and the pull to change your life

🎧 Press play – and prepare to feel seen.

You can find Emma over on instagram under: @emmahumphreycoaching

and: https://emmahumphreycoaching.com/

You can find me over on Instagram: @ginafernandesphotography

If you enjoyed this episode, please take a second to leave a quick review – it genuinely helps more than you think.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go – if you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year.

In this bonus, last minute (and slightly chaotic) episode of The Unfiltered Lens, I hand the mic over to two very special guests — my kids! They ask the questions, I do my best to answer, and together we explore what it’s really like to be a photographer, business owner, and parent all rolled into one.

This unscripted chat is full of honest moments, unexpected laughs, and a reminder of why I do what I do.

Whether you’re a parent, a creative, or just here for a more personal peek behind the scenes, this one’s for you.

If you've ever blamed a "saturated market" for why your work isn't being seen — this one's for you. In this episode, I share what I’ve learned about standing out in a sea of talent, why bold voices book better than safe ones, and the truth about why playing small won’t protect you. It’s not about shouting louder — it’s about showing up as you. Unfiltered, magnetic, and unforgettable.

💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go some goodies for you:

If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!

Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!

USE CODE: GINAFERN10 for 10% off after your 1st free month

PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.

USE CODE: VAY4PQ for your first month FREE