It’s that time of year again. Wedding photographers everywhere are running ads. And that’s fab - run them. Go get those weddings.

But lately, I’ve been seeing a pattern that stops me in my tracks. Ads packed with passive aggressive digs at other wedding photographer/professionals.

In this episode, I break down why this is one of the weakest ways to market yourself and why it signals insecurity rather than confidence.

I talk about how couples actually read these ads, and what thinkers like Rory Sutherland and Gary Vee have been saying for years about building brand without tearing others down.

If you want your marketing to feel calm and trustworthy, this episode will change how you write every caption and ad going forward.

💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

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