If you've ever blamed a "saturated market" for why your work isn't being seen — this one's for you. In this episode, I share what I’ve learned about standing out in a sea of talent, why bold voices book better than safe ones, and the truth about why playing small won’t protect you. It’s not about shouting louder — it’s about showing up as you. Unfiltered, magnetic, and unforgettable.

💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go some goodies for you:

If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!

Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!

USE CODE: GINAFERN10 for 10% off after your 1st free month

PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.

USE CODE: VAY4PQ for your first month FREE

Boudoir photography isn’t just about lace and poses - it’s about confidence, power, and flipping the script on how we see ourselves. In this episode, I’m joined by Esther, a wedding & boudoir photographer who’s on a mission to help people feel fierce as hell in their own skin.

We get into how Esther creates a safe space for clients, what really goes on behind the scenes, and why this genre is about so much more than sex appeal. We also talk about finding your ‘why,’ and building a business that feels aligned is the key to longevity.

You can find Esther over on @essieloutriffittphotography

💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go some goodies for you:

If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!

Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!

USE CODE: GINAFERN10 for 10% off after your 1st free month

PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.

USE CODE: VAY4PQ for your first month FREE

Can you really call yourself a luxury wedding supplier if you've never experienced luxury service yourself? In this episode of The Unfiltered Lens, I'm cutting through the fluff to talk about what luxury really means and why just slapping the word on your website isn’t going to cut it.

Whether you're a photographer, planner, florist or stylist trying to break into the high-end space, we’re digging into client psychology, real-life examples, and why observing luxury service in action might be the missing link in your business.

No gatekeeping - just honest perspective. Let’s get into it.

🗳 Spotify poll: Do you think you can serve a luxury market without ever experiencing it yourself? 

💬 DM me your thoughts on Instagram @ginanfernandesphotography

⭐️ Like the episode? A quick review goes a long way!

Are you actually fully booked… or just smart with your marketing? 👀 In this episode, I’m diving into the wedding industry’s favourite passive-aggressive drama: the so-called “fake fully booked” strategy.

We’re talking about the blurred line between confidence and deception, why looking busy works (even if your calendar isn’t bursting), and how to build genuine momentum that brings in real bookings, without lying.

Because spoiler alert: sounding in demand isn’t shady. It’s survival. If you’re tired of tiptoeing around your availability in case someone judges you? This one's your permission slip to back yourself boldly.

🎧 Listen now & step into your booked-and-busy energy.

Are you actually fully booked… or just smart with your marketing? 👀
In this episode, I’m diving into the wedding industry’s favourite passive-aggressive drama: the so-called “fake fully booked” strategy.

We’re talking about the blurred line between confidence and deception, why looking busy works (even if your calendar isn’t bursting), and how to build genuine momentum that brings in real bookings, without lying.

Because spoiler alert: sounding in demand isn’t shady. It’s survival.
If you’re tired of tiptoeing around your availability in case someone judges you?
This one's your permission slip to back yourself boldly.

🎧 Listen now & step into your booked-and-busy energy.

Here’s the truth most people won’t say out loud: we’re all winging it. In this episode, I’m talking about the myth of having it all figured out, and why waiting to feel “legit” is one of the biggest things that keeps us stuck.

From photographers to business owners to creatives in general—imposter syndrome hits hard, but the secret is… nobody really knows what they’re doing. And actually? That’s kind of freeing.

So if you’ve been feeling behind or like you're faking it, this one's a reminder that you’re more normal than you think.

Including me!

So, here’s a little secret: nobody actually knows what they’re doing.
And the ones who look like they’ve got it all figured out? Half of them are winging it too.

I used to think there was some point you’d get to—some level of experience or confidence—where everything would just click and you’d finally feel legit.
Spoiler: that point doesn’t exist.

🎙️ The Unfiltered Lens is a no-BS podcast for the wedding industry. I'm peeling back the curtain on creativity, business, and the moments in between. Expect honest chats, messy truths, and reminders that you’re not the only one winging it.

If something hits home, leave a review or share it with someone else who needs to hear it, it helps more than you know.

Let’s be honest, waiting to feel “ready” is a trap. In this first episode, I’m diving into the messy truth about starting before you’ve figured it all out. Whether it’s launching a podcast, putting yourself out there as a creative, or saying yes to something that scares the hell out of you… this is your sign to stop waiting for permission.

There’s power in winging it. There’s growth in showing up unsure. And there’s freedom in finally getting started.