Kevin Parent runs Ottawa Public Health's social media accounts. He and Elizabeth talk about how important authenticity is for communicating health information to the public, especially in a pandemic. Also, humour. Seriously, @OttawaHealth is hilarious on Twitter.

Additional Resources
This academic article by Gaden and Dumitrica reviews the idea of authenticity: The 'real deal': Strategic authenticity, politics and social media.
Check out Ottawa Public Health's COVID Wise website.

P.S. #Vaccineswork

Check out www.polcommtech.ca for annotated transcripts of this episode in English and French.