Brent Rittersdorf - 10 for 10 Cheers To Your Purpose!
https://brentrittersdorf.com/

The Point Is in the Purpose: How Going 10 for 10 Can Change Your Life
https://www.amazon.com/Point-Purpose-Going-Change-Your/dp/B0FTTP5ZBR

As we close out 2025 and begin thinking about the new year, it is natural to stop for a moment to take stock of where we have been over the last year to determine our goals for the next 12 months. 
 
It is in these moments that we inevitably ask ourselves a simple yet often terrifying question: What is My Purpose?
So many people struggle to answer the question, yet so many times the word is referenced in a way that just assumes we have one. 

Author and motivational speaker Brent Rittersdorf wanted to write a book that not only uncovers that assumption but gives you the framework to answer the question, and how to actually achieve your purpose as well. 

In his debut leadership book, “The Point is in the Purpose: How Going 10 for 10 Can Change Your Life”, Rittersdorf shares what he has discovered in his 30 plus years of researching the foundations for finding structure and meaning in your life. Interestingly enough, the origins of his purpose began by shooting free throws in a high school basketball tournament in front of 5,000 people.

Rittersdorf joins us to discuss the misconceptions many people have when it comes to the foundational topic of purpose. Listen as he shares a simple leadership principle that most people get wrong and the unexpected way to identify what you’re truly meant to do.