If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Holly Darling is the owner of Holly Darling HQ, a business that focuses on helping authors create and implement their email marketing strategies to sell more books and build their brand loyalty. 

In other words, she was the perfect person for me to interview about why you need to start your author newsletter list now—and the most effective ways to do that.

In this episode, we talked about so many things, including but not limited to: which newsletter provider is the best one to start with (hint: it's not Mailchimp), average open rates (and why open rates have been inflated lately), why to be vulnerable in your emails, how and why to split test, whether or not you should re-send emails to subscribers who don't open, where you should put your newsletter sign up in your book and finally why it's great to not have many subscribers.

In other words, actionable AF.

So dig in. And take action!

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