Behind the Book Cover

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Adi Klevit’s book doesn’t have a release date yet, but her speaking calendar is already booked through May, which is one of the reasons I wanted to talk to her about what a book can do for someone who has already established authority in her field.

Klevit is an industrial engineer and the founder and CEO of Business Success Consulting Group, where she helps companies get the processes living inside people’s heads onto paper and then makes sure everyone actually follows them. She’d wanted to write a book for years but kept getting stuck on two questions: how would she do it and what would she write about?

The answer came when she did for her own growing company what she’d spent years doing for clients. Once she documented her own methodology from beginning to end, the “who am I to give advice?” voice finally quieted down and that process became Stop Carrying Your Business in Your Head.

Now the book is feeding back into the authority she’d already built. Writing it forced Klevit to think through her methodology from beginning to end, which in turn made her keynotes better—not an insignificant benefit when your speaking calendar is already booked months in advance.

We also get into something I’ve been thinking about a lot lately: what happens to expertise in the age of AI. Klevit’s take is that the people writing books today are creating the knowledge AI will learn from tomorrow, which makes the prospect of writing one feel more important to me, not less.

In this episode:

• How doing her own knowledge transfer finally gave Klevit the confidence to write the book
• Why 500+ podcast episodes turned out to be an unexpectedly useful book-development strategy
• What happened when she sent an early ebook to former podcast guests and started asking for endorsements
• How writing the book improved keynotes that were already filling her speaking calendar
• Why Klevit believes today’s authors are helping create the source material AI will rely on tomorrow

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to know if a book could help your business? 👉 https://www.legacylaunchpadpub.com/book-score-card

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me,  👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

For years, I’ve interviewed people about how books helped them build authority, but Jeremy Weisz doesn’t have a book, which is precisely why I wanted him on the show as the podcast evolves from one that only focuses on authors building authority into one that showcases entrepreneurs who have built their authority in other ways.

Weisz is the perfect example of that. He co-founded the podcast creation company Rise25 with John Corcoran and hosts the Inspired Insider podcast, using interviews not primarily to build an audience but to build relationships. He makes somewhere between five and 20 introductions a day, and his philosophy about podcasting runs counter to the way a lot of people approach it: rather than asking what a guest can do for him, he starts by figuring out what he can do for the guest.

That approach has turned interviews into some of the most important relationships in his life and business. Around 2012, while recording a series on direct-response marketers and copywriters, Weisz was referred to Brian Kurtz, who later wrote Overdeliver, and the two became close friends. Years later, Kurtz invited Weisz to a dinner in Chicago, Weisz brought Chris Voss and someone at that dinner told Voss he’d bought 100 copies of Never Split the Difference to give away. This is essentially Weisz’s authority strategy in miniature: create something valuable with someone, stay in their orbit and keep connecting good people to one another.

Weisz also has a system for making sure an interview doesn’t disappear the minute it’s released. Every conversation becomes a blog post, video and social clips distributed across 12 channels, which means the podcast is simultaneously a relationship tool and a content engine. Authors, he’s noticed, have an advantage here because they’ve already spent months or years figuring out what they think, giving them an almost unfair amount of material to work with.

And yes, we still talk about books, because Weisz has seen firsthand what they do for authority even though he hasn’t written one himself. When he’s making one of those five to 20 daily introductions, a book can do much of the explaining for him, giving someone an immediate way to understand another person’s ideas without a call, meeting or elaborate introduction.

For me, that’s the perfect place to start expanding this show beyond books, because the question I’m increasingly interested in isn’t simply what a book can do for your authority. It’s what makes someone else want to tell the world that you’re the person they should know.

In this episode:

• Why Weisz approaches podcast guests by asking what he can give them rather than what he can get
• How one interview with Brian Kurtz turned into a friendship, introductions and opportunities years later
• Why Weisz can make a much easier introduction when someone has a book
• How Rise25 turns one interview into content across 12 different channels
• Why authors have an advantage when it comes to creating content
• The question Weisz asks almost every guest—and the books he keeps recommending

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to know if a book could help your business? 👉 https://www.legacylaunchpadpub.com/book-score-card

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me,  👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

THE EPISODE ABOVE WAS INSPIRED BY THE ESSAY BELOW. FEEL FREE TO READ OR LISTEN (OR BOTH!)

Essay link 👉 https://behindthebookcover.substack.com/p/958c2e88-1b22-49b0-be41-28205d37b393

Doing your work for free can feel great.

It can also feel terrible.

It really depends on what you’re giving away and whether or not you’re treating the work and yourself like it’s valuable.

I learned this long ago but recently had the opportunity to, let’s say, re-learn it. 

This is a solo episode, recorded straight from the Substack piece I wrote this week called "The High Cost of Free". The thing is: doing free work can be extremely rewarding. I’m doing this right now for free (meta!). What I got wrong recently was treating an agreement to do something for free as if it didn't need to be an agreement at all.

I planned a recovery-writing workshop with Carly Schwartz, a bestselling author who opened the San Francisco bureau of HuffPost and was the Editor in Chief of the city's biggest paper. We spent three months planning it as a pilot, unpaid, for a wellness center's community. Then, the day before, the guy running it canceled on us with no real plan to fix it, and I realized the problem wasn't the free part. It was that we never protected our own time.

In this episode:

• Why doing something for free isn't the issue, and what actually went wrong with this particular agreement
• The conversation I should have had before agreeing to the workshop, and the cancellation terms we skipped
• Why authority doesn't exist in a vacuum, and how people learn what your expertise is worth by watching how you treat it
• The difference between generosity and the absence of an agreement, and why confusing the two costs you more than money
• What I'd tell you to do right now if you've agreed to do something for free and haven't set the terms yet

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to know if a book could help your business? 👉 https://www.legacylaunchpadpub.com/book-score-card

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me,  👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Paul Peters’ second-grade teacher told him he'd never amount to anything and he believed her long enough to spend 14 years sitting on a message he knew he needed to write down.

Thankfully, he eventually realized she didn’t know what she was talking about and he wrote his first book in three months.

That was 2021. He's now up to book number 10, with four more on the way, and the book became what put him in proximity with Tony Robbins, Jack Canfield, Brian Tracy and Joe Vitale (he co-authored a book with Canfield along the way). All of this compounded into a TV show, a novel headed toward a movie adaptation and a wife he met—and later proposed to—on his own show.

In addition to talking all about publishing, we spent this episode getting into the difference between intentional and unintentional mentors, why he believes most people fail at manifestation and why forgiveness was the piece that let him break a cycle of addiction and self-sabotage.

In this episode:

• How to earn access to mentors you admire without the relationship feeling transactional
• Why Paul never saw himself as a writer until after he'd already become one, and what that says about identity and success
• Why he believes most people fail at manifestation, and what has to happen internally before visualization actually works
• How writing his first book led him into rooms with Tony Robbins and Jack Canfield, and eventually onto stages of his own

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to know if a book could help your business? 👉 https://www.legacylaunchpadpub.com/book-score-card

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me,  👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Erin Haag will tell you the hardest part of writing her book had nothing to do with writing. It was realizing she had a process at all.

She'd spent 20 years living inside spreadsheets, working with pricing and profitability for companies large and small, running the same nine-step method with client after client without ever once noticing she was running a method. It took a ghostwriter combing through her brain dump to point out what she'd been doing on instinct the whole time.

That book, Give Yourself a Raise: The Mindset and Math You Need to Get to Your First Million, is now the entry point to her entire business. Clients have to read it before they can work with her, which means they show up to the first call already speaking her language instead of needing to be taught from scratch. It's also turned into a lead magnet, a speaking circuit credential and, memorably, a photo op next to Taylor Swift's The Life of a Showgirl release in Times Square.

We get into the mindset blocks that keep smart, successful women underpricing themselves, why she's not worried about giving away her "trade secrets" and why she thinks nobody should write a book if their business isn't still evolving.

In this episode:

• Why Erin handed her own IP to a ghostwriter because she couldn't see the process buried inside her own expertise
• The nine-step process she didn't know she had until someone else pointed it out to her
• The study on how men overestimate their performance and women underestimate theirs, and what it means for pricing
• Why she's built a certification program that lets coaches license her method instead of working for her directly
• Why she isn't worried about giving away her "trade secrets" in the book, and what actually happens when readers try to implement it alone
• The real reason most authors are disappointed by book sales, and why she'd rather have one $50,000 client than 1,000 casual readers

Also, Erin is gifting Behind the Book Cover listeners the first chapter of her book for free. Only read it if you want to make a lot more money than you already are. You can download that chapter here.

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to know if a book could help your business? 👉 https://www.legacylaunchpadpub.com/book-score-card

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me,  👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

I did something special for this episode: I'm releasing the 10-minute talk I gave recently at Genius Network, with their permission. It's everything I've been saying on this podcast, just distilled into 10 minutes flat.

The talk centers on what I call the LEG method—Leverage, Elevate and Grow—and it starts with a hard truth: hitting the bestseller list or landing a big media moment doesn't actually change anything on its own. I had a book hit the New York Times bestseller list and could barely afford cab fare to the party. I had another book sell 100 copies and bring in hundreds of thousands of dollars in business, because of what I did with the moment (and not with the moment itself).

I walk through three examples that show what leverage, elevation and growth actually look like in practice. Dan Nicholson used his book to showcase his lens as a CPA and raised his prices 30%. Bonnie Habyan turned her book about her mother into a TEDx talk with over 400,000 views. Matt George carried his book everywhere, turned a plane conversation into his first consulting client and eventually built a seven-figure business and a spot teaching at Harvard Business School.

The point isn't the copies sold or the followers gained. It's whether you can take one relationship and turn it into five, then take five opportunities and turn them into 10. That's what leads to legacy.

In this episode:

• Why the average reader's household income (over $105,000) outpaces the average Facebook or YouTube user, and what that means for who you're actually reaching with a book
• The Inc. magazine finding that if a founder isn't visible, the brand usually isn't either
• Why published entrepreneurs can charge 37% more than non-author competitors for the same expertise
• The uncomfortable math behind traditional publishing—a New York Times bestselling author who sold 150,000 copies over six years and still only netted $87,000 after agent, editor and publicist fees
• Why my friend Alex Strathy's Before the Bestseller seeded 1,000 copies into the marketplace with the explicit goal of not selling books

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me,  👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

I've had guests who sold thousands of books with no marketing budget and guests who spent a fortune and watched it vanish. Amy Chan has lived both versions, with two different books, a few years apart.

She's the author of Breakup Bootcamp: The Science of Rewiring Your Heart, a book that landed her in the New York Times, the Wall Street Journal and on Good Morning America. The Observer once called her "the scientific Carrie Bradshaw." Her follow-up, Unsingle: How to Date Smarter and Create Love That Lasts, should have been the easy part. She'd already done this once. She had the credibility, the press list and the audience.

Instead, she hired a consulting agency for $10,000 that got her zero speaking gigs and a spreadsheet of "outreach" that turned out to be mass cold emails. She paid a TikTok agency another $10,000 to run an influencer campaign tied to TikTok Shop. It launched three weeks late and sold three books. She spent $24,000 on a publicist and calls it the only line item she doesn't regret. And somewhere in the middle of all of it, she wrote a Substack article about the whole thing. It resulted in more book sales than everything else she'd done that year in the first 48 hours, beating even her appearance on Tamron Hall.

We get into all of it: what actually moved copies, what she'd never pay for again and why she still hasn't spoken to her publisher since the book came out.

In this episode:

• The exact breakdown of where $44,000 in book marketing money went, and which parts she'd light on fire again without hesitation
• Why a Substack post she almost didn't publish became one of her best sales days ever, beating a national television appearance
• The agency that quoted her $65,000 to get her on the USA Today bestseller list, and why she now doubts the list matters at all
• Why she hasn't spoken to her publisher since her book launched, and what that says about the relationship between authors and the houses that sign them
• What it's like to have a book option sold three times, with a pilot script written and then scrapped, and why she pulled her own Substack post about it

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to know if a book could help your business? 👉 https://www.legacylaunchpadpub.com/book-score-card

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me,  👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Criminal defense attorneys aren't typically known for writing philosophical Holocaust novels. Then again, Ron Chapman isn’t your typical criminal defense attorney.

Published under the pen name R. William Chapman, Empyrean is a true departure from Ron’s two nonfiction books.

Fight the Feds and Truth and Persuasion may have Ron build his authority but Empyrean, which will be arriving this fall, helped build his soul.

Ron spent two years on Empyrean, writing roughly 300,000 words to land on a final 78,000. He calls himself a "pantser," Stephen King's term for a writer who lets characters decide what happens rather than working from an outline. One of the main characters, he told me, has become part of how he thinks through his own days.

As a criminal defense attorney, Ron has found that fiction gives him an outlet nonfiction and legal work never did, a way to work through the frustrations of his job and his time as a marine on paper instead of carrying them silently.

We get into why he turned away from traditional publishing in order to keep creative control, why agents kept asking him to make the book "the next Hunger Games" and why he thinks authority today comes from letting people see your actual flaws rather than polishing a bio. He also explains that he’s using a different author name for Empyrean so that it can stand on its own, disconnected from his identity as a lawyer.

In this episode:

• Why Ron chose the Holocaust as a subject, and how a childhood visit to a concentration camp shaped the project
• The reason he's publishing Empyrean under a pen name instead of his own
• Why he turned away from traditional publishing to retain full creative control over the book
• His case for why raw honesty, not polished marketing, is what actually builds trust with an audience
• Why he believes the short feedback loop of platforms like Substack is bad for serious writing, and why the slow grind of writing still matters

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me,  👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

When you have millions of people out there who already consider you an expert, it’s hard to imagine that you’d also want to do an authority-building book.

Yet Jake Claver, who’s already co-written two books, just released his first solo one, Everyone Gets to Win—and it's a fable, not a business manual. He's spent the past five or six years building multiple companies and living by a philosophy of aligning incentives rather than playing zero-sum games, and instead of writing another how-to book, he wrote a parable his own son could eventually read.

Jake and his business partner Max met on Twitter and built a mastermind group with about 17,000 members focused on financial education and pooled investments through special purpose vehicles. They co-authored two books together—Wealth in Numbers was the first—before Jake decided to write a fable. The genre wasn't incidental. Jake wanted something simple enough that a third-grader could understand it, and vague enough on names that the real people whose situations inspired it could keep their privacy.

We get into why he thinks you don't need ten years of expertise to start building authority (20 to 50 hours of hands-on experience beats four years of school, in his view), why niche podcasts tend to sell more books than massive ones and how he thinks about his sprawling list of companies not as separate businesses but as pieces of one long-term goal—the same way he'd frame Elon Musk's companies as everything required to colonize Mars.

In this episode:

• Why Jake chose a fable over a straightforward business book for Everyone Gets to Win
• His case for why 20 to 50 hours of hands-on experience can outweigh years of formal study
• His case for why you don't need a decade of expertise to write an authority-building book—20 to 50 hours of hands-on experience beats four years of school, in his view
• The co-authoring process behind Wealth in Numbers, including how he and Max split the work—Max spent about a year on research and writing while Jake proofread for alignment
• Why he thinks a book still matters even with millions of followers already built, and the "billboard" perception he says only authorship can buy
• His book launch playbook—getting listed in Barnes & Noble and Amazon, front-loading reviews and why building a social media following first makes a launch land harder
• The Grant Cardone and Alex Hormozi examples he points to as proof that a short book can convert readers just as well as a record-setting launch weekend can

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me,  👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

What do most people get wrong when it comes to publishing a book?

That’s what I asked Sierra Melcher of Red Thread Books, a nonfiction publishing house where 59 of 77 titles have won awards—including two Nautilus Book Prizes.

Sierra believes that the finished, printed book is a side quest. What she's actually in it for is the person who emerges on the other side of writing one—someone who spent years convinced they couldn't do this thing, who goes through the "dark night of the soul" of the writing and publishing process and who comes out the other end asking a completely different question: not "What can't I do" but "What else can I do?"

Sierra came to this the hard way. She's dyslexic, tried to write for a decade and was certain she couldn't. Now she's watched dozens of authors—from a nurse paralyzed in a hospital parking lot to a supply chain expert with a wildly niche book that landed her a job saving a company millions—go through the same transformation. We talked about the moments clients try to quit right before publication, why she still cries with clients over manuscripts and her surprisingly relaxed, curiosity-first take on AI in the publishing world.

In this episode:

• Why Sierra believes the physical book is a "side quest"—the real product is the transformed person who wrote it, not the object itself
• The recurring pattern of authors trying to quit right before publication, and why she treats holding their feet to the fire as part of the job
• Her framework for evaluating every nonfiction book she publishes: "How could we do this differently?"—applied to grief, love, business, or personal change
• Why she believes AI is a revolution, not an apocalypse, and where she personally draws the line on what she'll let it do for her versus never let it touch
• The exercise she runs with every author to fight impostor syndrome: visualize the exact person who needs your message, because the book was never about you in the first place

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me,  👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!