Amy Blaschka has made a career offering “stories as a service.” From her degree in film to her three decades spent branding products, places, and people, to founding her writing practice, Amy has always understood the power of weaving an engaging tale. She is a social media ghostwriter who helps leaders craft their stories to communicate and connect better. As a longtime leadership contributor for Forbes, Amy covers personal transformation and its impact on career growth.
In this interview, we discuss
Get clear on what you want.
Clarity is essential to creating a path to your goals.
Sell your destiny, not your history.
If something is no longer relevant, it’s muddying your message and will confuse—or lose—your intended audience. Instead, let clarity be your friend and be ruthless about paring down your profile to support what you want to do, not what you’ve done.
Identify your common thread.
Even if you’ve had seemingly unrelated jobs in vastly different industries, you can always find a common thread that weaves together your personal and professional experiences into a compelling narrative.
Focus on providing value with your content rather than making a sales pitch.
Embrace consistency and discipline.
The savviest thought leaders stick to two fundamental branding concepts in telling their career stories: consistency and discipline. Maintain your “voice,” look, and feel in all your communications and stick with those few areas where you have expertise.
If you would like to contact Amy, her details are below:
W: www.amyblaschka.com
LI: linkedin.com/in/amyblaschka/