Coffee with Carma | Episode 446

If your book isn’t doing what you hoped, it’s tempting to blame the book itself. But what if the problem is something else entirely? In this episode, I share five key principles that will change how you view book marketing. These principles will shift how you measure success and where you focus your energy. If you’ve been applying standard book marketing advice designed for a completely different kind of author, this one is for you.

Questions This Episode Answers:

* Why isn’t my book getting me clients, even though it’s selling?

* What should entrepreneurial authors actually measure in their book marketing?

* How do I build a book marketing strategy around getting clients, not just readers?

* Is there a better way to promote my book than the standard launch advice?

* How do I make my book work for my business long after publication?

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