In this episode of Coffee with Carma, I draw from Galaxy Quest to highlight a common issue I see nonfiction authors face every week. They follow a book marketing strategy that was never designed for them. I walk through three patterns:
* building on untested tactics,
* playing a role someone handed you, and
* confusing perseverance with inertia.
I show you exactly how to run any new marketing tactic through a three-part filter before you commit to it. If you’ve been doing “all the right things” and still not getting traction, this video is for you.
What You’ll Learn
* Recognize when your book marketing is built on advice that was never tested for your specific book, audience, or author type
* Use the three-question filter to evaluate any tactic before adding it to your strategy
* Understand why consistency without a reality check is inertia, not perseverance
* Know when to keep going and when the data is telling you to stop
* Identify which parts of your current marketing you’ve never actually confirmed are working
Questions This Episode Answers:
* How do I know if my book marketing strategy is actually working?
* What should I do when the same book marketing tactics that worked for other authors aren’t working for me?
* How long should I try a book promotion idea before giving up?
* Is it okay to stop a marketing tactic that I’ve been doing consistently?
* How do I filter book marketing advice so I only act on what’s right for my situation?
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