In this episode Dr. Downie and Naren discuss the influence principle authority, what it means for you and your practice. Naren goes into detail about how to leverage platforms to make you an authority. Highlights:

• The Authority Principle
• People listen to authority figures
• Doctors’ Choice Awards; what is it and how does it work?
• Tips on getting reviews from other doctors
• What can be done with reviews to help you?
• Video 360: how to leverage it

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