Growing Dermatologist Podcast Show

In this episode, Dr. Downie and Naren discuss NAP, what it is and the importance of NAP for your website, SEO and scoring. Naren goes in depth about how NAP works and what your marketing team should do to keep your NAP consistent Highlights:

• An introduction to Naren and Ekwa
• What is NAP?
• The impact of NAP on SEO and Google Maps
• Your marketing team should constantly be finding profiles and fixing them
• Every NAP site sends traffic to your website
• Don’t just grow the score, grow the number of NAP sites

YouTube Show: www.youtube.com/thegistshow
Website: www.Imagedermatology.com
Instagram: www.instagram.com/jeaninedownie/

In this episode Dr. Downie and Naren discuss lasers in the practice. Listen to Dr. Downie talk about her favorite lasers, least favorite and some important advice you need to know about lasers and skin types. Highlights:

• About Dr. Downie
• Lasers in the practice
• The importance of having good office staff
• Must have lasers
• Why tattoo removal isn’t worth it
• Common mistakes made regarding lasers
• The evolution of lasers

YouTube Show: www.youtube.com/thegistshow
Website: www.Imagedermatolgy.com
Instagram: www.instagram.com/jeaninedownie/

In this episode Dr. Downie and Naren discuss Google EAT and how important it is to showcase yourself as not only an Expert, but an Authoritative and Trusted Dermatologist as well. Naren also discusses some other key factors in helping Google see you as important.

Highlights:

• How Google EAT got started
• Who it affects
• EAT- Expertise, Authority and Trust
• The industries affected by EAT
• What’s being done for image Dermatology
• NAP- Name, Address, and Phone number consistency
• Backlinks- linking back to other trusted sites
• Page Optimization

YouTube Show: www.youtube.com/thegistshow
Website: www.Imagedermatology.com
Instagram: www.instagram.com/jeaninedownie/

In this episode Dr. Downie and Naren discuss Key Opinion Leaders. Who are they, what it takes and who should and should not be a KOL. Highlights:

• KOL- Who are they
• What are the pros and cons of being a KOL?
• Doing your own research is important
• Who to advise for and against being a KOL
• Advice for someone who wants to be a KOL
• The Gist Show

The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!

In this episode Dr. Downie and Naren discuss the influence principle authority, what it means for you and your practice. Naren goes into detail about how to leverage platforms to make you an authority. Highlights:

• The Authority Principle
• People listen to authority figures
• Doctors’ Choice Awards; what is it and how does it work?
• Tips on getting reviews from other doctors
• What can be done with reviews to help you?
• Video 360: how to leverage it

The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!

In this episode Dr. Downie and Naren discuss some strategies to utilize in your dermatology practice during the COVID-19 pandemic.

Highlights:

• The healthcare workers on the front lines are the real heros
• Accepting that you have to close
• Mindsets during the COVID-19 pandemic
• Figure out a way to help others
• Using Telemedicine
• Book future appointments for those who want them
• Take time to clean up your office
• Keep in touch with your staff
• Furloughing your employees
• Asking for relief on mortgage, leases, and other bills
• Don’t gain the COVID-19 pounds!!
• Working out at home

The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!

In this episode Dr. Downie and Naren discuss neuromodulators in the practice. Dr. Downie shares with us what a neuromodulator is, the various ones available and what they are used for.

Highlights:

• What are neuromodulators and what are they used for?
• Many uses of Botox
• First Botox treatment given
• Other favorite neuromodulators
• Tips on marketing
• Credential yourself as an expert

In this episode Dr. Downie and Naren talk about The Key Google Metrics and all what a business owner/Doctor should know about Google Metrics to dominate a market.

Highlights:

• Key Google Metrics
• What to track
• What are some of the other metrics

YouTube Show: https://www.youtube.com/thegistshow

In this episode Dr. Downie and Naren discuss the different sides of dermatology and how both aesthetic and medical can both be beneficial in your practice and why you should have some training on both platforms.

Highlights:

• Introduction
• How much is aesthetic and how much is medical?
• Focus on your anti-aging
• It’s important to be trained in aesthetic and take some medical training
• The interest in aesthetic dermatology
• Keeping up with the latest trends in aesthetics

In this episode Dr. Downie and Naren discuss Dr. Robert Ciladini’s 6 influence principles and how they can help you build, grow and maintain your dermatology practice in today’s world of influence.

Highlights:

• Introduction
• Insight into Dr. Robert Cialdini
• These principles create a moment when people are 3 times more likely to say yes
• The 6 influence principles
• An example on leveraging authority for image Dermatology
• Leveraging liking for image Dermatology
• Gain and respond to reviews

YouTube Show: https://www.youtube.com/thegistshow