In this episode Dr. Downie and Naren talk about the first year in private practice as well as going into detail about some crucial do’s and don’ts you should consider during your first year of starting your own private practice.

Highlights:

• Introduction
• What you need to focus on in the first year of private practice
• What to focus on in digital marketing during the first year in private practice
• Many patients come through from Google and word of mouth
• Thinking about location and finances, what all will you need available?
• If you have the opportunity to work for another practice before starting your own, it’s important to form your own opinions on what will work for you
• Common mistakes and challenges during the first year
• It’s important to do background checks on your staff

YouTube Show: https://www.youtube.com/thegistshow

In this episode, Dr. Jeanine Downie speaks with Naren Arulrajah about the important decision on whether or not you should start your own practice and why she decided herself to go into private practice. Dr. Downie also discusses some dos and don’ts when hiring a team, buying equipment and privacy for your patients.

Highlights:

• Why I went into private practice
• It’s important to hire a good team
• You don’t’ need to buy every piece of equipment
• The benefits and challenges of owning a practice
• Looking back 20 years later why I am glad I went into private practice
• Do everything you can to protect your patients’ information

In this episode, Naren and Dr. Jeanine Downie discusses digital marketing, what it is and how it has transformed her practice into one of the top Dermatology practices. With Ekwa’s effective digital marketing strategies and Dr. Downie’s establishment as an authoritative figure, Dr. Downie is able to practice dermatology and live her life the way she wants. Highlights:

• Introduction
• What is successful digital marketing?
• How we help ideal patients find you
• The importance of finding a real professional marketing team
• Positioning Dr. Downie as an authority
• How Ekwa Marketing is different from others
• It’s critical to check references before signing with a marketing company
• How Ekwa has influenced prospective patients to choose Dr. Downie
• Dermatologists are real people, sometimes we run late!
• Managing your reputation and negative reviews
• The Gist Show

YouTube Show: https://www.youtube.com/thegistshow

In the first episode of the series ‘Life of a Dermatologist in Private Practice with Dr. Downie‘, Dr. Jeanine Downie discusses with Naren Arulrajah why she got into dermatology when she had many other choices and what the driving forces were that made dermatology her focus and life’s work. She also gives us insight into her practice as well as the various treatments and equipment used to help improve one’s image. Highlights:

• My attraction and driving force that led me to chose dermatology
• The day I was accepted to medical school and residency
• The significance of January 18, 2000
• The importance of how you treat and take care of your skin
• Practicing in a Victorian house
• Services and equipment we use
• Our medical philosophy is that the patient comes first

Key Points :

• Andrew Taylor, Wealth Advisor at OJM Group, in conversation with Growing Dermatologist Founder & Ekwa Marketing CEO, Naren Arulrajah
• Introduction
• Important pages to have on a website
• Home page
• Contact us page
• The services page
• About the team & staff bio pages
• Is a ‘call to action’ important?
• Mindsets
• Options for advisors and managing wealth
• Advantages and disadvantages
• Value of a professional advisor
• Return on investment
• Distinguishing between advisors
• How professional advisors make money?
• Important factors to consider
• Four key questions to ask
• Final thoughts

Special Offers :
Wealth Protection planning for Dermatologists use code: DERMPOD
www.ojmgroup.com/product/wealth-protection-planning-for-dermatologists-book
Email Andrew with questions or to schedule a consultation: [email protected]
www.Growthclub.ekwa.com Visit this page for an evaluation!

Contact :
Andrew’s Emai: [email protected]
Website: www.ojmgroup.com

Naren’s Email: [email protected]
Website: www.ekwa.com

Key Points:

• David Mandell & Carole Foos, Partners at OJM Group, in conversation with Ekwa Marketing CEO, Naren Arulrajah
• Introduction
• Background
• Changes you will see
• The impact for practice owners
• QBI deduction
• Planning Opportunity
• Accounts: Retirement vs traditional
• Mobile friendly website
• Google
• Final thoughts

Contact:
David Mandell: [email protected]
Carole Foos: [email protected]
Website: www.ojmgroup.com
Podcasts: www.ojmgroup.com/education/podcasts/

Naren’s Email: [email protected]
Website: www.ekwa.com

Special Offers:
Send a text to 555-888 and enter: DERMPOD
Free consultation: Go to www.ojmgroup.com to schedule a free consultation

Mobile review- www.ekwa.com/contact-us.html mention this podcast and that you would like a free comprehensive mobile review in the message box.
Free Comprehensive Marketing Strategy- www.ekwa.com/contact-us.html mention this podcast and that you would like a free comprehensive marketing strategy.

Key Points

• Glenn Morley, Senior Consultant at BSM Consulting, in conversation with Ekwa Marketing CEO, Naren Arulrajah
• Introduction
• Background
• Bringing onboard a physician provider
• New physician training
• Considering partnership
• Metrics
• Final thoughts

Contact Glenn Morley:
Website: www.bsmconsulting.com
Email: [email protected]

Key Points

• Dr. Larry Green, award-winning dermatologist, in conversation with Ekwa Marketing CEO, Naren Arulrajah
• Introduction
• Background
• Taking advantage of what is in front of you
• Getting involved
• Deciding what to do, not to do
• Finding the ‘win-win’
• Networking
• Patient relationships
• Final thoughts

Contact Dr. Larry Green:
Website: www.aederm.com
Instagram: www.instagram.com/lawrencegreenmd/
Email: [email protected]

Key Points

• Dr. Doris Day, Dermatologist & Owner of Day Dermatology & Aesthetics, in conversation with Ekwa Marketing CEO, Naren Arulrajah
• Introduction
• Background
• To lease or own
• Time: then and now
• Money: know your value
• Your purpose
• Relationships
• Final thoughts

Contact Dr. Doris Day: Website: www.myclearskin.com Twitter: twitter.com/DrDorisDay Instagram: www.instagram.com/drdorisday/ Linkedin: www.linkedin.com/in/drdorisday/ Facebook: www.facebook.com/DrDorisDay/

Key Points

• Lori Poznansky, BSM Consulting, in conversation with Naren Arulrajah
• Introduction
• Background
• Major trends in the dermatology market
• Benchmarking Survey
• Creating outstanding results
• Developing great leadership
• Financial management
• Operational practices
• Hiring great teams
• Final thoughts

Contact Lori Poznansky : Email: [email protected] Website: www.bsmconsulting.com