If you’ve ever been told that personal branding is only about "visibility" and not about driving conversions, this episode will challenge that belief in a big way.

In this conversation, I’m joined by Andrew Gould, a longtime direct response marketing consultant and copywriter who has helped generate over 9-figures in client sales across a several industries.

We talk about how personal branding and backstory are not just “nice to have” branding elements, but powerful conversion tools when used the right way. Andrew breaks down how credibility, lived experience, and clear positioning can directly influence response, trust, and sales, especially in crowded markets where everyone sounds the same.

This episode is for direct response marketers, freelancers, and copywriters from all walks of life. Whether you are just starting out or already booked solid, you will hear why authority and authenticity consistently outperform clever templates, how to shorten the trust gap with prospects, and how to turn your real experience into marketing that actually moves people to act.

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

If you have ever struggled to find the find strong angles or "big ideas" for email campaigns…

Or wondered how top direct response writers keep producing fresh ideas that pull in opens and conversions in your mailbox AND your inbox…

Then you will enjoy this episode of The Authority Marketing Blueprint.

I sat down with freelance copywriter and content creator Rick Peterson, who takes his hard-earned experience working inside of top financial publishing companies to translate his experience into fluid structures for building better email campaigns from... even if you're a complete beginner.

In this episode, you will:

- Learn Time-tested Direct Response Marketing Frameworks that uses "Mechanism, News, and Manufactured Insight" to shape powerful ideas... semingly from thin air

- See how testimonials and recent wins can lift trust and drive higher conversions inside your sequence... without relying on creativity

- Hear the story behind a relaunch campaign that centered on one big result of 135.58% in 2 days, and how it outperformed the original launch (the solution will surprise you)

- Understand why peer reviews and clear feedback help writers grow faster and produce stronger work

- Get Rick’s view on where freelancing heading for the next wave of copywriters, why outcome based offers matter, and how AI is influencing it all

Listen now to gain practical tools and clearer direction for crafting email ideas that steal attention, build authority, and create real results without needing to drain your creative juices.

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

Most freelance copywriters, marketers, and consultants get stuck on the same treadmill:

Hustling for gigs. Trading time for money. 

Even quitting your business. Deleting your friends list and email lists. Crawling back to the “security” of a 9-to-5 job, just so you can "breathe" again.

If you've felt this way, you're NOT alone. in fact, this episode is your comeback call.

If you’re sick of the “feast or famine” grind, this short episode is for you.

Jon dives deep into the 3 marketing mindset shifts that pull frustrated marketers out of survival mode and into predictable, systematic, and scalable success:

🔥 Mindset Shift #1: Why relying on copywriting alone is the fast track to burnout... and what to focus on instead

 🔥 Mindset Shift #2: How to re-package your expertise into a high-converting offer that works for you, by selling what you already "know" 

 🔥 Mindset Shift #3: The invisible marketing advantage that makes clients chase you instead of the other way around

Listen now, take notes, and share this quick powerful episode with the one marketer friend who’s this close to giving up.

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

Strategy: The Secret Sauce of Successful Facebook Advertising

There’s a debate that great marketing strategy is more valuable than great ad copy.

Or, that great strategy can be more valuable than a great sales person.

But....

The grand collision starts when you create the perfect "marketing recipe" by integrating all of these ingredients – and where strategy turns our words into our most powerful sales weapon.

Where explosive, measurable growth can happen - and put the power of the written word on overdrive.

If you’re feeling skeptical, I don't blame you.

Listen to this episode now for the hard proof, and pay special attention to the profitable strategy Darrell will unveil around the 14 minute mark.


***

Learn more about today's guest, Darrell White, here:

https://www.carteblanchemedia.us/

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

Freelancing in 2025 isn’t exactly what it used to be… 

And if you’re just getting started, you might be walking into a losing game.

Here’s the harsh truth:

✅ AI is flooding the market with cheap, low-quality copy

✅ More freelancers than ever are undercutting their rates

✅ Clients are demanding results - not just words on a page

So, is freelance copywriting still worth it in 2025? 

Maybe not. 

But the short term solution starts when we WORK SMARTER.

if you still want to make a high income as a freelance digital marketing consultant...

Freelance copywriter...

Funnel and email strategist...

Or a combination of all the above.

Turn up the volume and let's show you a better way to turn your skills into a predictable, scalable business - without grinding for low-paying clients or settling for "mediocre."

🔹 Inside this episode, you’ll learn:

✅ Why traditional freelance copywriting is getting harder (and how to use that to your advantage)

✅ The real way to make money as a copywriter in 2025 - and how to find different ways to offer other high-paying services with less effort

✅ A step-by-step strategy for building a profitable strategy for scaling - or revamping - a freelance copywriting, email marketing, or funnel building business

✅ How to attract high-paying clients with high-level positioning - and without "begging" on job boards

Keep listening!

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

Whether you're working in-house as a digital marketing pro or managing multiple client accounts as a freelancer, this episode is your roadmap for creating more operational clarity and profit control.

We’re diving deep into the often-ignored but absolutely critical piece of every successful campaign...

The often-overlooked engine behind real profits and scalable success:

Marketing Operations.

Join me and Anthony Clark as you’ll discover:

✅ Why understanding your numbers — revenue, ad spend, ROI, time invested — is what separates top performers from overwhelmed marketers

✅ The systems smart freelancers use to boost client ROI (and charge premium fees)

✅ How in-house marketers can prove their value by tracking what actually moves the needle

✅ Common time-wasters that sabotage campaign results

✅ Practical strategies to streamline reporting, budgeting, and performance tracking

Whether you're responsible for a department's ROI and P&L...

Juggling multiple deliverables for clients...

Or something in between...

This episode shows you how to move from “just busy” to profitable and respected.

If you're a freelancer or new entrepreneur in the world of digital marketing, this episode could be the difference between burnout and breakthrough.

***

Learn more about today's guest, Anthony Clark, at www.AnthonyClark.com

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

In this episode, we’re joining Brenna McGowan while we're diving into one of the most underused and ridiculously effective methods in the world of persuasion...

It's something she calls, "Anticipation Marketing."

This isn't hype. It’s not “funnel hacks.” And it’s definitely not the usual high-pressure, arm-twisting nonsense.

Anticipation Marketing works because it taps into something deeper - something wired into every one of us:

👉 The thrill of the wait
👉 The desire to be first
👉 The fear of missing out
👉 And the emotional build-up before something truly worth having...

It’s about amplifying desire without even mentioning a price. It’s about creating scarcity without sounding like a manipulative carnival barker.

It’s subtle. It’s strategic. And it’s deadly effective when done right.

We’ll break down how you can:

✔️ Warm up your audience before a single offer is made

✔️ Build anticipation that turns interest into obsession

✔️ Use story, rhythm, and timing to guide people straight to the sale... without pushing it

✔️ And create demand where there was none (just like the top marketers do)

All of this without sounding salesy, desperate, or needy.

Whether you’re a freelancer, business owner, or marketer who’s tired of chasing leads and wants to pull them in instead, this episode will change how you sell... forever.

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

Some of the most successful copywriters (and marketers) around the globe have one thing in common:

They’ve been through hell and back.

They’ve either….

Been continuously rejected

Failed hard at one point (in their personal or professional lives)

Many spent weeks, months, even YEARS questioning if they’d ever “make it”

But instead of throwing in the towel… 

A) They kept pushing forward. They learned from every failure.

B) They developed the hard-earned mindset that eventually turned every loss into fuel for their fire - fuel for their next big win.

C) Because marketing and copywriting? Sometimes, it’s A LOT more mental than most people realize.

I sat down with Pauline Longdon, a respected Copy Chief who earned her stripes many years ago, while working alongside some of the best in the game.

And what we talked about?

Well, if you want to start thinking, writing, and SELLING like an elite copywriter… 

Whether you’re marketing your own products, for clients, or BOTH…

Then you’d be hard-pressed to miss this.

Here’s a taste of what you’ll get inside this interview:

✅ The “Invisible Mental Edge” of the Highest-Paid Copywriters – Most freelancers obsess over templates and tricks… but pros tweak their approach first so they can get paid 10X more for the same amount of work

✅ The Single Biggest Mistake Killing Your Conversions – If you’re obsessed with conventional “copywriting wisdom,” chances are you’re unknowingly turning buyers away. Here’s what to do instead

✅ The Psychology of Buyers That Forces Them to Say ‘Yes’ – Why some words effortlessly persuade, while others repel customers… and how to tap into little-known “irresistibility triggers” hidden in human nature.

✅ Why “Decent” Copy Gets You Nowhere (And What Actually Works in 2025, 2027, 2030 and beyond) – If your copy is “just good enough,” you’re already losing. Find out what separates forgettable freelancers from the industry’s best-paid pros.

It’s the kind of insider knowledge you only get from people who are actually in the trenches, writing the kind of copy that makes millions.
By the way…

This interview won’t cost you a dime… but the insights inside? Worth their weight in gold.

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

If you’re tired of dabbling in freelancing and ready to think, market, and write like the top-paid pros - then Part II of my Private Freelancing Playbook is what you've been needing.

In this episode, we'll build upon the shortcuts and mindset shifts you've discovered in Part I. Plus, you'll gain the foundational clarity you'll need to understand how to craft homerun promos with skills like:

- The art of turning a “big idea” into a high-powered psychological conversion “trigger” which can add an extra $50,000 to $100,0000 to your bottom-line freelancing income.

- The 3-step process for writing high-converting headlines your audience can't ignore. 

- The ONE unlikely copywriting pitfall that will make sure you stay stuck with mediocre results instead of tangible improvements.

- The 3-phase roadmap for building a 6-figure freelancing career within 12 months. (or less) 

And more.

Listen in on the final installment of this two-part training series as I personally unveil freelancing “tricks of the trade” that can help you take your game to the next level, and begin mastering the skills that top freelancers use every day...

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

What Happens When Direct Response Marketing Traditions collide with New-School Copywriting?

On one side, you have time-tested, traditional copywriting methods that legendary marketers used to build fortunes. On the other, today’s AI-fueled, swipe-file-heavy approach that churns out sales copy at lightning speed.

So, which approach wins in 2025, 2027, 2030 and beyond?

This is your personal invite to join me and Drew Bay for an exclusive deep dive into copywriting secrets you won’t find in courses, books, or social media groups.

In this veteran-level conversation, we’ll dissect what really happens when old-school copywriting meets new-school conversion tactics:

✔️ The good, bad, and ugly of traditional copywriting methods (and why they’re still essential today).

✔️ Why mentorship is a non-negotiable for breaking free from mediocre copy and reliance on templates.

✔️ The truth about today’s “new-school persuasion secrets” most copywriters still get wrong.

✔️ A mindset shift that will instantly boost your confidence and skill level as a copywriter.

✔️ And  much more.

If you’re serious about leveling up your copy and combining the best of both worlds—old-school precision and new-school speed—this video is for you.

Keep watching and unlock the new school conversion secrets top "old school" copywriters don’t talk about.

__

➡️ If you’d like to learn more about Drew Bay…

Email: 
[email protected]

Or add Drew on LinkedIn:
https://www.linkedin.com/in/drewbaymarketingspecialist/

–

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.