What can I say about Drayton Bird that hasn't already been said? The legendary David Ogilvy said “he knows more about direct marketing than anyone in the world”. Sir Martin Sorrell, founder of WPP called him a “wise and wily marketer”. Ken McCarthy, the founding father of internet marketing called him simply a “genius”. So how did he get to this point? How did he build his authority as a direct marketer and copywriter to the point where even the experts come to learn from him? In this interview, Drayton reveals the simple (but of course, far from easy) secrets […]