David Hyner is a professional speaker and researcher and expert on “massive goals” David's taken a different route to establishing his authority from many experts. Rather than basing his authority on an opinion or point of view or being an ex-executive who now shares his wisdom, David's built his reputation based on research. 15 years ago David started interviewing ultra high achievers. From that, he developed insights about what differentiated them from “mere mortals” – particularly the way they all broke conventional wisdom when it came to goal setting. David then shared those insights through public speaking to build his […]

James Sale is one of Europe's leading authorities on the psychology of motivation. James built his reputation primarily by getting out and sharing his expertise through speaking. He's a perfect example for those of you who want to start by making a big and direct impact on those around you – rather than perhaps waiting years for your book to be published or your website to hit number one in google. James offers some great insights into building your expertise, sharing your content, getting booked as a speaker – and some clever tips on using Linkedin to build your reputation. […]

Danny Iny is a fast rising star in the world of marketing and has rapidly established himself as a leading authority on marketing for small businesses. Danny's “route to the top” is unusual. He didn't get there by writing a big book or going out on the speaking circuit. He became well known and established himself through blogging – particularly writing guest blog posts on well known sites. As a result of using this online approach to authority marketing his business has grown far faster that if he'd taken a more traditional route. In this interview Danny reveals how he […]

Geoff Ramm is the UK's leading speaker on Marketing. He's been travelling the world blending observational humour with sharp marketing insights for a decade now. And he stopped off to chat to me about how he built his reputation. Unlike many Authorities, Geoff didn't build his expert status based on a book or articles or a big study. He got out on the road and showcased his ideas in front of paying audiences week in, week out. It's a route to Authority that can be highly effective – especially if you're a great presenter. In this interview Geoff talks about […]

We're back with another Authority Marketing Podcast interview. This interview with speaker and MD of The Director's Centre, Robert Craven covers Authority Marketing from two angles. The first is how Robert established himself as an authority in the field of entrepreneurship (the Financial Times recently called Robert “The Entrepreneurs' Guru”). We also touch on some of the concepts from Robert's recent book Grow Your Service Firm which contains a ton of practical advice for service professionals on how to build an expertise based business. Click here to subscribe to the Authority Marketing podcasts in iTunes. To find out more about […]

Our next Authority Marketing podcast is with Jane Mason, founder and director of Virtuous Bread. Jane's probably not as well known (yet) as some of our previous interviewees – but within a year of founding Virtuous Bread she's gone from a standing start to being fully booked and having a waiting list of people wanting to work with her. She's proof that you can apply the principles of Authority Marketing to grow your business – even if you don't have a best selling book under your belt. She's built a business based on her expertise in strategy consulting, her love […]

John Seddon is a global authority on systems thinking in service organisations. Often controversial, always outspoken – John has been championing systems thinking for nearly three decades. He's a fierce critic of piecemeal government reform and top down target setting and often clashes with what he calls the “toolhead” proponents of Lean. He's not everyone's cup of tea – he even has “hate” websites dedicated to criticising him. But he's built his reputation and authority to the level where, certainly in the UK, if you want to take a systems thinking approach to transforming your service organisation, John is almost […]

What can I say about Drayton Bird that hasn't already been said? The legendary David Ogilvy said “he knows more about direct marketing than anyone in the world”. Sir Martin Sorrell, founder of WPP called him a “wise and wily marketer”. Ken McCarthy, the founding father of internet marketing called him simply a “genius”. So how did he get to this point? How did he build his authority as a direct marketer and copywriter to the point where even the experts come to learn from him? In this interview, Drayton reveals the simple (but of course, far from easy) secrets […]

Greg Alexander, CEO of Sales Benchmark Index and leading authority on improving sales performance using benchmarking explains how he found his niche and became the leader in this field. This is the third in a series of interviews with leading authorities and experts from the world of consulting and coaching. Greg is recognised globally through his books Topgrading for Sales, Making the Number and The CEOs Guide to Getting More Out of the Sales Force. He reveals some surprising findings from his research into where senior executives look to find the “go to” expert in a field (hint: it's not […]

Charles Green, leading authority on Trust in Business explains how he found his niche and grew his reputation. This is the second in a series of interviews with leading authorities and experts from the world of consulting and coaching. Charlie is recognised globally for his expertise on Trust – yet as he explains in the interview, he didn't set out with the deliberate intention of building an authority position in this area. However, the approaches he “accidentally” used are certainly ones that aspring authorities can reproduce to build their reputations. Click here to subscribe to the Authority Marketing podcasts in […]