Geoff Ramm is the UK's leading speaker on Marketing. He's been travelling the world blending observational humour with sharp marketing insights for a decade now. And he stopped off to chat to me about how he built his reputation. Unlike many Authorities, Geoff didn't build his expert status based on a book or articles or a big study. He got out on the road and showcased his ideas in front of paying audiences week in, week out. It's a route to Authority that can be highly effective – especially if you're a great presenter. In this interview Geoff talks about […]