Authority Podcasting: The Playbook

Congratulations on finishing your first eBook. 

Now is the time to turn downloaders into customers, using this episode as a guideline. 

We will discuss how to generate leads, email lists and bots.  

Transcript, with all resources mentioned, can be found in the eBook Playbook.

Topics Covered and Their Timestamps:

Two approaches for getting the eBook to the lead (00:58)

• Option 1: Download link on the thank-you page (01:06)
• Option 2: Send the eBook to the email provided (01:19)

When you have a valid email for leads (01:29)

Using bots as forms (01:56)

• One of these bots in action(click the download button) (02:52)

Don't stop at one eBook (03:04)

• One way to make more: different eBooks for different personas (03:30)
• Alternatively: a series of eBooks (03:46)

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This episode is a comprehensive guide in covering the process of making, as well as publishing and advertising, your eBook. 

It will include steps you can follow to create a valuable eBook.

Transcript, with all resources mentioned, can be found in the eBook Playbook.

Topics Covered and Their Timestamps:

Step 1: Documenting (00:41)

Step 2: Outline (00:59)

Step 3: Write! (01:18)

Step 4: Design (01:51)

• Additional items to go with your ebook (02:03)

Tools for creating your ebook (02:18)

• eBook creation software (02:31)
• A full-service agency (02:51)
• Work with freelancers (03:09)

Publishing (04:04)

• Amazon Kindle eBooks (05:04)
• Amazon publishing tools (05:16)
• Amazon publishing process (05:48)
• Build authority further (06:22)
• Other online publishing platforms (06:55)

Getting downloads (07:11)

• Checklist to make sure you’ve covered all your bases (07:59)

Authority Marketing Playbook

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Produce lasting, evergreen content; this episode is aimed at helping you decide on topics, improve quality, and explaining why quality matters. 

We will cover all the basics from title to time spent compiling an eBook, and the process of planning it.

Transcript, with all resources mentioned, can be found in the eBook Playbook.

Topics Covered and Their Timestamps:

Choose the right topic for your audience (00:22)

• Go to places for deciding what you are writing about (00:45)

Customer research and title testing (01:09)

• Use a catchy title (02:00)

Quality Matters (02:16)

• How much time it will require (02:38)
• Repurpose high-performing content (03:00)
• Build evergreen resources (03:44)
• Why create high-quality content (04:14)

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This episode covers 5 of our favorite eBooks as well as why and how you should focus on YOUR niche. 

From interviews to How to guide’s, your eBooks can vary greatly. 

After choosing your format, what will be your focus? 

Focus on your niche. 

We’ll show you how and why this is important.

Transcript, with all resources mentioned, can be found in the eBook Playbook.

Topics Covered and Their Timestamps:

5 Kinds of eBooks we love (00:21)

• Interview (00:30)
• Case study (00:43)
• Philosophical (01:02)
• Roundup (01:19)
• How-to guide (01:42)

Focus on your Niche (02:09)

(If you need help identifying your niche refer to callforcontent.com/eBook (02:35) )

• Once you have identified your niche (03:00)
• Steps on how to build your audience personas (03:16)
• What are your goals? (04:04)
• snapshot of metrics to focus on (04:22)

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Ever wondered just what an eBook could accomplish for your business?

Join us in today's episode where we cover what eBooks can accomplish for your business.

Transcript, with all resources mentioned, can be found in the eBook Playbook.

Topics Covered and Their Timestamps:

How to write an eBook visitors actually want to download (00:21)

Why write an eBook

• Build Authority (01:08)
• The Authority Marketing Playbook 
• Position yourself as an expert (01:55)
• Generate leads (02:31)

Some ways to repurpose eBooks (03:27)

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This episode will be looking into some well-known podcasts and their revenue models; analyzing why most podcasts fail, and how these popular podcasts managed to succeed. 

Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook.

Topics Covered and Their Timestamps:

Podcasts and their revenue models (00:19)

• The business method (00:22)
• Their revenue model (00:37)

• Topical MBA (01:32)
• Their revenue model (02:18)

• Entrepreneurs on fire (02:51)
• Their revenue model (03:12)
• You need a budget (03:39)
• Their revenue model (03:58)
• Lore (04:17)
• Their revenue model (04:35)

Why most podcasts fail (05:19)

Design your monetization plan (06:02)

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This episode entails when to monetize a podcast, evaluating your monetization plan and narrowing down your options to make your monetization process a smooth one. 

Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook.

Topics Covered and Their Timestamps:

When to Monetize a show

• Monetization for an existing audience (00:53)
• Monetization for an existing business (01:26)

Evaluating your monetization plan (01:42)

• Ease of implementation (01:57)
• Scalability (02:33)
• Costs (03:55)

Narrowing down your options (04:47)

• Segment your Audience (05:32)

Monetizing podcasts vs other media (06:06)

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There are 13 methods to monetize a podcast.

This episode features each how they work, along with which types of podcasts suit them. 

Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook.

Topics Covered and Their Timestamps:

Sponsors and advertisers (00:35)

Partnerships (02:12)

Content-based networking (03:37)

Private communities and masterminds (04:26)

Premium content and subscription (05:24)

Infoproducts and books (06:52)

Events (07:48)

Coaching and consulting (08:52)

Donations (09:21)

Affiliate income (10:00)

Celebrity, social capital and paid hosting (10:39)

Charging guests (11:17)

Physical products (11:39)

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Hosting a podcast costs money to produce regardless of your goals for your podcast. 

So the sooner you start your monetization strategy, the better. 

This episode will be your guide in establishing why monetization is essential, how to accomplish this, and measuring the value of your customers.  

Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook.

Topics Covered and Their Timestamps:

What is podcast monetization? (00:37) 

The case for podcast monetization. (why should you monetize?) (01:06)

• Two main reasons why you should monetize. (01:31)

Measuring the value of your listener. (02:14) 

• Niching down. (03:32)

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With our series coming to an end, do you know what to do after your podcast appearance? Follow a few simple guidelines to ensure that you will be a guest again in the future. 

Feeling overwhelmed? Find out how we can help!

Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook.

Topics Covered and Their Timestamps:

Thank the host (00:37)

Ask for referrals to other shows (01:28)

Promote your podcast guest appearance (01:52)

You now have everything (02:22)

Call for Content offers end-to-end, done-for-you podcast guest placement. We’ll take care of everything for you to become featured in a podcast.

Learn more about our podcast guest booking service

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