Authorpreneur Podcast - Leveraging the Power of Books for Business

In this episode of The Authorpreneur Podcast, I talk with Jeanne Collins, the author of Two Feet In: Lessons From An All-In Life.Jeanne is the founder and principal designer of the award-winning interior design firm, JerMar Designs. Two Feet In is her first book and was written with the goal of inspiring more people to live life to the fullest. Her mission, to encourage people to live their best lives, is integral to everything she does. From her work creating sanctuaries for her interior design clients, to mentoring women in business, she encourages us all to go for what we want with “two feet in.” If you’re interested in learning about Jeanne, her story, and how she’s using her book to enact positive change in the world while also growing her business, then you’re really going to enjoy this episode.

Website: https://www.jermardesigns.comBook: https://www.amazon.com/dp/B0CRKG8QHZInstagram: https://www.instagram.com/jermar_designsInstagram: https://www.instagram.com/jeanne_collins_ctLinkedIn: https://www.linkedin.com/in/jeannedcollinsAmazon Author: https://www.amazon.com/stores/author/B0CCMTNSFM/about

Summary

In this conversation, Jeanne Collins discusses her book 'Two Feet In: Lessons from an All-In Life' and shares her personal journey and the lessons she has learned. The book covers various topics, including parenting, relationships, careers, divorce, mindset, and wellness. It is a memoir that offers insights and tools for anyone interested in improving their lives. Jeanne emphasizes the importance of taking risks, trusting the process, and having faith in oneself and something greater. She encourages readers to reflect on past successes and be grateful for doing what they love. Jeanne also highlights the power of publishing a book and using it to build a personal brand. In this part of the conversation, Jeanne and Chris discuss the value of giving away knowledge through a book and how it can attract clients and customers. They also talk about the benefits of publishing a paperback book and the importance of quality printing. Jeanne shares her experience with outsourcing and delegating tasks in the self-publishing process. They discuss the overwhelming decisions authors face and the importance of seeking help and guidance. They also touch on the importance of marketing and promotion, consolidating websites and branding, and building an email list to promote the book. In this conversation, Jeanne Collins and Chris Green discuss various strategies for marketing and promoting a book. They cover topics such as asking for reviews, promoting special offers, using author copies, leveraging email newsletters, and making the book free for promotions. They also discuss the benefits of writing a book, including credibility and differentiation in the industry. Jeanne shares her experiences with using the book to grow her design business and stand out in a competitive market. They emphasize the importance of writing a book with purpose and being willing to embrace the unknown. Jeanne also shares her plans for a future second book.

In this episode of The Authorpreneur Podcast, I talk with Kyle McDowell, the author of Begin With We: 10 Principles for Building and Sustaining a Culture of Excellence.

Kyle is a former senior executive at multiple Fortune 10 firms, as well as an author, inspirational speaker, and leadership coach with nearly three decades of experience leading tens of thousands of employees at some of the biggest companies in the world. With an MBA from the Kellogg School of Management at Northwestern University, Kyle is widely known for his inspiring approaches to transforming bosses into leaders and reshaping corporate cultures. 

In this episode, Kyle and I talk about the importance of taking action, the differences between being productive vs. being busy, and how books can open doors in both business and personal settings. 

If you’re interested in learning about the journey to becoming a published author, using books as a catalyst for change, and how Kyle uses his book, Begin With We, as an integral part of his business, then you’re really going to enjoy this episode. 

Website: https://kylemcdowellinc.com/

BOOK: https://www.amazon.com/dp/1544529902

YouTube: https://www.youtube.com/@kylemcdowellinc

LinkedIn: https://www.linkedin.com/in/kylemcdowellinc/

Twitter: https://twitter.com/KyleMcDowellInc

Instagram: https://www.instagram.com/kylemcdowellinc/

Facebook: https://www.facebook.com/KyleMcDowellIncTikTok: https://www.tiktok.com/@kylemcdowellinc

Amazon: https://www.amazon.com/stores/author/B0B81GJY4G

Chris Green and Kyle McDowell discuss the importance of book visibility and pricing strategies on Amazon. They mention the use of tools like KEPA and Keepa to track price history and sales rank. They also discuss the benefits of offering free Kindle promotions and using author copies to fulfill orders. They touch on the value of authenticity and relatability in audiobooks and the potential for future book projects. Kyle McDowell offers two product offerings: a high-level overview of his book with deeper discussions on how to apply the principles, and a workshop led by a PhD of adult learning that includes exercises for adult learning. They are also working on a partnership with a mobile learning company to create a library of content that goes beyond the book. The conversation also touches on the importance of different learning styles and the psychological factors that influence behavior change.

In this episode of The Authorpreneur Podcast, I talk with Richard Weylman, the author of The Power of Why and his newest book, 100 Ways to Acquire and Keep Clients for Life. 

Richard is a hall of fame keynote speaker, customer experience hall of fame inductee, and multiple bestselling author. 

Orphaned at age 6, Richard overcame that obstacle and has developed several successful businesses. As a result, he is passionate about helping others understand today's marketplace, and aims to help others elevate their business performance. Considered one of the leading authorities on marketing innovation and understanding the customer perspective, Chris Forbes, vice chairman of Forbes Media, refers to his work simply as “brilliant”.

In this episode, Richard and I discuss using books as part of a business, the power of personalization, and creating memorable experiences. If you’re interested in learning how to position yourself as a thought leader and how Richard uses his books as integral parts of his business, then you’re really going to enjoy this episode. 

Website: https://richardweylman.com/

BOOK: https://www.amazon.com/dp/168481524X/

YouTube: https://www.youtube.com/@RichardWeylman

LinkedIn: https://www.linkedin.com/in/richard-weylman-8a087026/

Twitter: https://twitter.com/richard_weylman

Instagram: https://www.instagram.com/crichardweylman/

Amazon: https://www.amazon.com/stores/C.-Richard-Weylman/author/B001IXOINI

Richard Weylman, author and consultant, shares his insights on writing books and providing valuable information to help people. He emphasizes the importance of providing practical, step-by-step tactics rather than vague advice. Weylman also discusses the resistance people have to change and the need for them to be open to new ideas and willing to make adjustments. He highlights the power of personalized and humanized experiences in building relationships with customers. Additionally, he mentions the impact of small gestures, such as sending thank-you notes and personalizing communication, in creating memorable experiences for clients. In this conversation, Richard Weylman and Chris Green discuss the process of writing and publishing a book. They emphasize the importance of knowing why you want to write and who your audience is. Richard shares his experience of writing his latest book and the challenges he faced in coming up with a title. They also discuss the power of clarity over cleverness in book titles. Richard and Chris talk about the obsession that comes with writing a book and the dedication it requires. They highlight the value of books as a way to share knowledge and help others. They discuss the benefits of giving away books and the impact it can have on building a business. Richard shares his insights on pricing books and the importance of negotiating with publishers. They also discuss the role of books in establishing thought leadership and deep vertical knowledge in a specific subject area. They emphasize the need to capture reader information and provide additional value beyond the book. Finally, they discuss the marketing potential of books and the power of sending physical copies to key individuals.

In this episode of The Authorpreneur Podcast, I talk with Giovanni Dienstmann , the author of Mindful Self-Discipline, Practical Meditation, and his newest book, Wise Confidence.

Giovanni is a self-discipline coach, meditation teacher, and author who focuses on the intersection between wisdom, peace, and power. Giovanni has helped executives, entrepreneurs, artists, musicians, and pro athletes to live a more focused and purposeful life. Since 2014, he has been helping people to overcome distractions, procrastination, fear, anxiety, and self-doubt. As a meditation teacher, Giovanni runs one of the most-visited meditation blogs on the web, LiveAndDare.com.

With over 12,000 hours of personal meditation practice and diverse training in meditation methodologies from different traditions, Giovanni brings a practical and unique approach to help both meditation novices and advanced practitioners. He is also a sought-after consultant to award-winning meditation apps.

In this episode, Giovanni and I discuss using books as part of a business, traditional vs self publishing, impostor syndrome, and even the fear of change.. If you’re interested in learning more about how meditation, mindfulness, and Giovanni uses his books as integral parts of his business, then you’re really going to enjoy this episode.

Website: https://liveanddare.com/

BOOK: https://www.amazon.com/dp/1649631170/

YouTube: https://www.youtube.com/channel/UCEC3oKeWCmgIeVMwSant7kw

LinkedIn: https://www.linkedin.com/in/giovannidienstmann

Instagram: https://www.instagram.com/MeditationGio/

Facebook: https://www.facebook.com/liveanddare/

TikTok: https://www.tiktok.com/@giovanni.dienstmann

Amazon: https://www.amazon.com/stores/Giovanni-Dienstmann/author/B07D6KCV5N

In this episode of The Authorpreneur Podcast, I talk with Jason Wolbers, the author of The Power of a Positive Mindset.

Starting at a young age, Jason learned how important it was to have a positive mindset in his personal and business life. He’s been in direct sales his entire life and started as a sales rep at 18, fresh out of high school. Despite his age, he was the number one salesperson in his company (with around 150 representatives) for two years at the ages of nineteen and twenty. 

He was consistently outselling people who had been in the industry for five, ten, fifteen, and even some of them over twenty years. Some of them were more than twice his age. Why did he outsell people with far more sales ability and knowledge? It was because he took the time to learn and develop success principles and was disciplined in living by what he was learning. 

Jason has always believed that champions are made behind the scenes, not in the limelight. He was willing to do what most people wouldn’t and constantly studied sales, psychology, and personal development.

Jason has compiled his knowledge and wisdom into his best-selling book, The Power of a Positive Mindset. 

In this episode, Jason and I discuss personal development, motivation, impostor syndrome, and overcoming self-doubt. If you’re interested in learning more about how Jason has leveraged his book into his business including motivational speaking engagements, then you’re really going to enjoy this episode.

Website: https://www.jasonwolbersmotivation.com

BOOK: https://www.amazon.com/dp/B0C9S7HDWT

YouTube: https://www.youtube.com/@ThePowerofaPositiveMindset

LinkedIn: https://www.linkedin.com/in/jason-wolbers-59116259/

Instagram: https://www.instagram.com/jasonwolbersmotivation

Facebook: https://www.facebook.com/PositivityCentral.jwm

TikTok: https://www.tiktok.com/@jasonwolbersmotivation

Amazon: https://www.amazon.com/stores/Jason-Wolbers/author/B0C9YHKM4C

In this conversation, Chris Green interviews Jason Wolbers about his experience as a self-published author and the power of positive mindset. They discuss the strategies Jason used to promote his book, including Instagram advertising and working with book reviewers. They also talk about the different formats of the book that sell well in different countries. Jason shares his motivation for writing the book and how it has been therapeutic for him. They discuss the importance of motivation and personal development in sales and the value of reading books in developing a positive mindset. They also touch on the benefits of self-publishing and the ability to test and iterate with print-on-demand services. The conversation revolves around the 90-day challenge and the benefits of writing a book. Jason Wolbers discusses the process of writing his book and the daunting task of coming up with 90 chapters. He emphasizes that the 90-day challenge is doable because it only requires a few minutes of reading each day. Chris Green suggests marketing strategies, such as highlighting the challenge's short time commitment and debunking the 21-day habit myth. They also discuss the potential of using the book for business and marketing purposes, including running 90-day courses and creating merchandise. In this conversation, Jason Wolbers and Chris Green discuss the importance of mindset and the process of changing beliefs. They explore the idea of using challenges and habits to shift mindset and develop a more positive outlook. They also discuss the role of books in personal development and the power of giving books away to build relationships and establish authority. Jason shares his plans for his next book, which will focus on the power of positive habits and eliminating negative ones.

In this episode of The Authorpreneur Podcast, I talk with Nathan McCallister, the author of Evergreen Affiliate Marketing. Nate is a lifetime entrepreneur and describes himself as a digital marketing junkie who shares everything that he knows at Entreresource.com, a curated website dedicated to finding and sharing the newest and best information for entrepreneurs and affiliate marketers. 

We discuss the benefits of becoming a published author and how he has used his book and author-status in his business to establish expertise, acquire new customers, and to network and connect with other business owners. 

If you’re a fan of creative business and marketing strategies, you’re really going to enjoy this episode.

Website: ⁠https://entreresource.com⁠

BOOK: ⁠https://www.amazon.com/dp/B09C1NDP2W⁠

YouTube: ⁠https://www.youtube.com/c/EntreResourceVideos⁠

LinkedIn: ⁠https://www.linkedin.com/in/nathanielmccallister⁠

Instagram: ⁠https://www.instagram.com/entreresource⁠

Facebook: ⁠https://www.facebook.com/iamnatemccallister⁠

Amazon: ⁠https://www.amazon.com/shop/entreresource⁠

In this conversation, Chris Green interviews Nathan McCallister about his book on affiliate marketing and the writing and publishing process. They discuss the importance of finding good information and understanding the 'why' behind various business strategies. They also talk about the value of books as a curated source of information and the benefits of having a dedicated website for their books. They emphasize the importance of learning from both successes and failures and the need for continuous refinement in business and in writing. They also touch on the idea of publishing multiple books in a niche and the value of personal stories in books. In this conversation, they discuss the mindset and journey of publishing a book. They highlight the importance of being open to change and making different decisions along the way. They also touch on the affordability of self-publishing and the potential impact of AI on the publishing industry. The conversation emphasizes the value of publishing a book as a tool for building authority, leveraging marketing opportunities, and growing a business. They encourage authors to focus on providing quality content and using their book as a marketing asset.