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We make stories and Smarter Artists
Today’s episode is a little less strategic. Johnny talks about staying healthy as a creative entrepreneur. If you’re going to produce great art, you have to take care of your body, especially as a writer. If you’re not writing, you’re...
Sterling and Stone has an interesting way of using podcasting as a marketing vehicle. It’s not necessarily in the CTA’s, but in using podcast series to promote things like the StoryShop Kickstarter, and the release of Iterate and Optimize. Today,...
Ever wonder how Sterling and Stone is able to do all we are? Today, Johnny talks about how S&S makes money to operate and grow. It’s important to the guys to make the majority of their income from their art...
Today, Sean talks about how Sterling and Stone spends its money and uses its resources, and he shares several of the thoughts behind what they did well, and what they can improve. From book covers to podcasts, and legal advice...
Sterling and Stone has a follow up to their original Write. Publish. Repeat. book, Iterate and Optimize. Today, Sean talks about the book and what you have to look forward to within its pages, as well as the vision behind...
Today, Johnny talks about why they’re hosting live events like the Smarter Artist Summit that’s coming up in March 2016. Sean has pointed out in previous episodes why they travel to events, and the same benefits are available to those...
This is the third in a three part series of Sterling and Stone’s goals for 2016. Strengthen the podcast network – this includes getting the website together, having better show notes, CTA’s, and a nice, clean place to send listeners...
‘shit’ said… explicit Last episode, we got through the first three goals that Sterling and Stone has for 2016. Today, Sean talks more of the big achievements they hope to hit out of the park. Sean hopes to get their...
This is part one of a three episode look at Sterling and Stone’s goals for this year. Today, Sean talks about how he and the team came up with their ten major goals. 1. Staffing – and supporting the current...
2013’s word was produce. In 2014, it was iterate. Last year’s word was optimize. Today, Sterling and Stone partner Johnny B. Truant reveals this year’s word, and what it means for the company. Not everyone was onboard for the actual...
It’s been hinted at for a long time and outright promised more recently, and it’s finally happening. Johnny is moving to Austin. Today, he talks about why he’s making the move, what the benefits will be, and what it means...
Today, Johnny B Truant steps in to help tell the story of Sterling and Stone as it unfolds. Johnny talks about the new S&S imprint, Legendary, and the story behind how it came to be. He also talks about the...
This is the final episode of the year! Today, Sean talks about how he feels every single day waking up as a storyteller. He shares his thanks for you, the people who make it possible. Thank you Sterling and Stone...
Sean takes you through this year’s progress for Sterling and Stone. He talks about the highlights and the missteps they made, and the ‘Beyonce’ strategy they used to drop a book. He also goes into detail about Kobo, Apple, Storyshop,...
If you’re doing bold or new things, you invite criticism. It’s human nature to disagree. Today, Sean talks about how he and the team deal with criticism, whether from random people on the internet to those who matter most –...
Why did Sterling and Stone decide to create an app? According to Sean, it was just a matter of time. Apps are prevalent in our lives, but the real reason is a little more personal. Today, Sean takes you through...
In today’s Almanac, Sean Platt talks about Sterling and Stone’s new fantasy imprint, Legacy, headed up by someone who’s been with the company for a very long time, Garrett Robinson. How Garrett worked his way into the company by pointing...
Lots of people have been asking why we have a podcast network. It seems like a lot of extra work, but it’s actually very solid, and takes a lot off the guys’ plate. Hear the origin story and more. The...
Today, Sean discusses what’s to come for Sterling and Stone for the remainder of this year. He takes a brief few minutes to look at what’s happened so far, spending money to make money, and how that will play out...
Yes, you’ve heard it everywhere, and it’s true. You have to be willing to invest in yourself and your craft to see it grow. It IS an uncomfortable topic, but it’s a necessary one. So if you’re not talking about,...
If you listen to the Self Publishing Podcast at all, you’ll know that Johnny, Sean, and Dave make it a point to experiment. Whether it’s a new genre, a new way to market a book, or just about anything else...
If many of us had it our way, we’d stay closed off with our stories. For others, it seems like the expense of travel makes it prohibitive. But when you look at the benefits of traveling, like business growth, it...
It’s important to prioritize, especially when you’re subject to content overwhelm. When you’re juggling a million different things, it’s easy to get caught up in the busyness of it all. Even if you’re a solo artist, you’ve got to have...
When you set goals, you need a plan of action to make sure you achieve the steps to accomplish them. You can’t always plan perfectly, so it’s important to ‘recalibrate’ along the way. Sterling and Stone has 6 imprints, all...
At the beginning of 2015, Sean, Johnny, and Dave wrote out a list of 15 goals they planned to accomplish. The list was ambitious. Today, Sean takes these goals and lays out how they did for each. Some they did,...
Sean gives you a very warm welcome to the brand new Authorpreneur's Almanac. The Almanac will take you through the progress of indie pubishing company, Sterling and Stone - both the good and the bad. Hopefully, you'll be able to...
Author and innovator Sean Platt reveals the inner workings of indie publishing company Sterling & Stone, in a real time look at what works, what doesn’t, and what he learns along the way.