In this episode of the Authors Impact Hub Podcast, Juanita Woodson welcomes author, publisher, and entrepreneur Paula Banks for a powerful conversation on building a sustainable author brand.
Paula introduces her "Build First" framework, explaining why authors should focus on creating a strong foundation before prioritizing promotion. Together, they discuss audience targeting, author positioning, website strategy, email marketing, automation, and building systems that support long-term growth.
If you're an aspiring author, self-published writer, or entrepreneur looking to create lasting impact, this episode offers practical steps to help you build smarter, not harder.
Key Takeaways:
• Build your foundation before your promotion.
• Know exactly who your audience is.
• Create systems that save time and increase consistency.
• Invest in your business strategically.
• Focus on building relationships, not just selling books.
Guest: Paula Banks
Website: https://paulaybanks.com
Instagram: @authorpaulabanks
Hosted by Juanita Woodson
Your story matters. Your voice matters. Your impact matters.
https://www.grace4purposeco.com/publishingservices