Toyota has quietly raised the prices of its four largest SUVs. In new pricing information published by the automaker, the Highlander, Grand Highlander, Land Cruiser, and Sequoia have all received price hikes. Not all of these prices are reflected on the automaker’s configurator yet, so you can save by purchasing one of these vehicles sooner rather than later. Here, we’ll take a look at how much more you can expect to pay for one of these popular SUVs.
2026 Toyota Highlander Pricing
2026 Toyota Highlander
Toyota
Not to be confused with the all-new Highlander EV, the 2026 Highlander soldiers on as one of the brand’s older three-row gas/hybrid SUVs. This model is expected to be discontinued soon, given the popularity of the superior Grand Highlander. Here’s a look at the latest prices.
Trim
Old Price
New Price
Increase
XLE
$45,870
$46,270
$400
Hybrid XLE
$47,620
$48,020
$400
XSE
$47,940
$48,340
$400
Limited
$50,325
$50,725
$400
Hybrid Limited
$52,075
$52,475
$400
Platinum
$53,525
$53,925
$400
Hybrid Platinum
$55,275
$55,675
$400
Every Highlander is $400 more expensive than before. These are still 2026 models, so no major changes are expected. That means you get standard all-wheel drive and a 265-horsepower turbocharged four-cylinder engine. Hybrid models have a 2.5-liter four-pot and electric motors that make 243 hp combined.
While still a solid three-row crossover, the Highlander is pricier than new rivals like the Kia Telluride and not as spacious as the Grand Highlander.
2026 Toyota Grand Highlander Pricing
2026 Toyota Grand Highlander
Toyota
With more space, a lower price, and a powerful optional hybrid, the Toyota Grand Highlander is the brand’s best family vehicle. There are ten variants to choose from, so it also offers a more diverse lineup than the Highlander.
Trim
Old Price
New Price
Increase
LE
$41,860
$42,260
$400
XLE
$44,630
$45,030
$400
Hybrid LE
$45,210
$45,610
$400
Hybrid XLE
$46,380
$46,780
$400
Limited
$49,360
$49,760
$400
Hybrid Limited
$52,710
$53,110
$400
Hybrid Nightshade
$53,690
$54,090
$400
Platinum
$55,045
$55,445
$400
Hybrid Max Limited
$55,690
$56,090
$400
Hybrid Max Platinum
$59,775
$60,175
$400
As with the Highlander, all Grand Highlander trims have received a $400 price hike. In percentage terms, this affects the base LE most, which is now just below 1% pricier. The newer Kia Telluride costs $39,190 in base form, which is now over $3,000 less than the equivalent Grand Highlander.
At the top of the range, the Hybrid Max Platinum with the 362-hp powertrain exceeds $60,000 for the first time, which is close to full-size SUV territory. Despite that, the Grand Highlander is a better buy than the Highlander, especially lower in the lineup.
Related: As New Car Prices Top $50,000, Buyers Shift to Base Models
2027 Toyota Land Cruiser Pricing
2027 Toyota Land Cruiser
Toyota
It was just over two months ago that Toyota announced the 2027 Land Cruiser, and it’s already received a price bump between then and now. Changes were minimal and included the availability of a high-mounted air intake and a Premium Package for the top trim. Here’s a look at old and new pricing.
Trim
Old Price
New Price
Price Change
Land Cruiser 1958
$57,880
$58,080
+$200
Land Cruiser
$63,955
$62,925
-$1,030
Surprisingly, Toyota has slashed over $1,000 from the price of the top trim, which adds equipment like dual 12.3-inch displays, ventilated front seats, and SofTex upholstery. It’s now even cheaper than the equivalent 2026 trim.
2026 Toyota Sequoia Pricing
2026 Toyota Sequoia
Toyota
Finally, we have the Sequoia, Toyota’s largest SUV in the United States. Unlike the Grand Highlander, the Sequoia sacrifices some interior space due to its body-on-frame platform, but this does make it the more capable model in off-road conditions.
Trim
Old Price
New Price
Increase
SR5
$65,025
$65,725
$700
Limited
$70,795
$71,495
$700
Platinum
$81,035
$81,735
$700
TRD Pro
$81,765
$82,465
$700
1794 Edition
$81,850
$82,550
$700
Capstone
$85,435
$86,135
$700
All Sequoia trims have received a $700 increase for the 2026 model year. It’s an expensive SUV, but the Sequoia is a lot of SUV. Every model gets a 3.4-liter twin-turbo V6 hybrid powertrain with 437 hp and 583 lb-ft of torque. Go for the TRD Pro, and you get access to serious upgrades like Fox dampers, a locking rear differential, and 33-inch tires. The Capstone is loaded with high-end materials and amenities—as it should be, since it’s Toyota’s most expensive vehicle in this market.
Related: The Most Expensive Toyota In America Has Some Tough Competition
What It Means
2026 Toyota Sequoia
Toyota
We knew this was coming. In February, a Toyota executive said that three price increases were likely over the course of 2026, due to the implications of tariffs and uncertainties around this year’s review of the United States-Mexico-Canada Agreement (USMCA). This review is scheduled for July, and its outcomes could affect supply chains, production costs, and car prices once more.
Fortunately, this round of price increases has been fairly modest, but it doesn’t come with any upgrades or added value. We expect the new prices to go into effect imminently, so if you’re interested in one of Toyota’s big SUVs, the time to buy one is now.