June 17, 2025

Autodesk Goes All In on the Agency Model

27 minutes

Autodesk has overhauled its channel strategy by moving to an agency model, where the company handles transactions directly while partners focus on delivering post-sale value. The change provides Autodesk with greater pricing and data control, reduces the administrative burden for partners, and enhances the customer experience through streamlined systems and self-service capabilities. Early results show stronger renewal rates, higher partner margins, and improved operational efficiency. Rachel Tuller, Vice President of Global Channels at Autodesk, joins Larry Walsh on Changing Channels to discuss the strategy, transition, and results of this strategic change.

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About Larry Walsh:

• LinkedIn: / lmwalsh2112

• X (formerly Twitter): / lmwalsh_cn

• Bio: https://channelnomics.com/team/larry-...

About Rachel Tuller

• LinkedIn: https://www.linkedin.com/in/rtuller/

Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC

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