Autoline This Week

The industry downturn looks to be turning into a problem for the entire globe, not just the United States. On this edition of Autoline EXTRA, John McElroy and his panel discuss how Europe, China and emerging markets are being affected by the downturn in the auto industry. Joining John in the discussion are Paul Haelterman from CSM Worldwide and Rebecca Lindland from IHS Global Insight.

Scramble

If only describing a local golf event, a pressured quarterback or your morning breakfast, then "scramble" is a rather innocuous term. But when examining today's topsy-turvy automotive industry, where down is up, left is right and you may never know the players again with or without a scorecard, the word "scramble" takes on a darker connotation thanks to the worldwide financial meltdown. The credit and cash crunch may have started with banks but it quickly filtered its way to all businesses, especially the tenuous auto industry. Things were iffy before September when everyone was still hoping for somewhere around 13 million in sales. Now who knows how low the number could go? And then there's Chrysler, which, using Greek Mythology as our guide, seems in search of its own Hercules (see GM) to escape from Hades (see Cerberus -- the three-headed dog & the company). Confused yet? Well you're not alone. That's why John McElroy has invited these two top industry analysts to "unscramble" the situation on this week's Autoline.

And don't forget you can watch the latest edition of Autoline right now at our website (http://www.autolinedetroit.tv/) along with our Internet-only Autoline EXTRA segment and any of our archived shows 24/7.

Mel Karmazin, CEO of Sirius XM Radio joins John McElroy on this edition of Autoline EXTRA. Mr. Karmazin discusses what role telematics will play for Sirius XM in the future and what applications are already in use. He also shares his thoughts on HD Radio and what impact it will have for Sirius XM. Joining John in the discussion are Neal Boudette from The Wall Street Journal and Jeff Gilbert from WWJ Newsradio 950.

Starman

Too many channels, not enough listeners, pools of red ink -- welcome to the world of satellite radio. Despite its myriad of advantages and incorporation into many new cars and trucks, both Sirius and XM Radio seemed more hooked to financial life support than to fleets of vehicles the last few years. It was as if the business was crying for, as David Bowie put it, "a Starman waiting in the sky" to supernaturally save the service. Well, that celebrity executive landed at Sirius some four years ago in the form of Mel Karmazin with a resume that included running Infinity Broadcasting, CBS Radio and as well as the entire CBS Corporation. Since his arrival he has not only increased subscriptions but more importantly brokered a merger between the two services believing that one strong company can prosper in this less than predictable economy.

This week Autoline welcomes Mel Karmazin, CEO of Sirius XM Radio. Host John McElroy along with panelists Neal Boudette from The Wall Street Journal and Jeff Gilbert of WWJ Newsradio Detroit talk to this Hall of Fame broadcast executive about his survival plans for Sirius XM and the important role the auto industry plays in the process.

And don't forget you can catch more with Mel Karmazin at our website (http://www.autolinedetroit.tv/) in our Internet-only segment, Autoline EXTRA, as well as our brand new global automotive newscast Autoline Daily as soon as you see this e-mail.

So if you'd like to know what the "Starman of Sirius XM" plans for the media in your car or truck, check out this week's Autoline.

On this edition of Autoline EXTRA John McElroy talks with the man in charge of ENVI, Chrysler’s electric vehicle program, Lou Rhodes and also with Global Electric Motorcars CEO, Bruce Coventry. They discuss Chrysler’s plans to demo the EV’s with retailers and consumers next year and also what benefits GEM can provide Chrysler from its experience selling neighborhood electrics.

Watt's Next?

Even as oil prices continue to drop, everyone from consumers to the cognoscenti understand that the genie is finally out of the bottle: fossil fuels are not the future. The question becomes, what is? We all know the roulette wheel of options, but at this point everything is a gamble and manufacturers are wondering where to put their chips.

Well Chrysler, which has been quiet up to now, is betting on electric which some consider a surprise. Despite the fact that for more than a decade it has owned an electric car unit that builds neighborhood vehicles, the company sent shock waves through the industry when it recently unveiled three electric prototypes. That's because few experts considered Chrysler a major player in the electric game.

Joining John McElroy on this week's Autoline are the two men leading the electrical charge at Chrysler. Lou Rhodes is the President of ENVI, a special team within the company that oversees the R & D of alternative drivetrains, while Bruce Coventry is the CEO of GEM, the makers of those neighborhood electric vehicles. Among the topics these executives tackle are Chrysler's electric strategy, the models and options they're working on, and when they expect it all to be delivered.

And don't forget that you can watch this latest edition of Autoline along with our Internet-only segment Autoline EXTRA as well as our brand new global automotive newscast Autoline Daily at our website right now by clicking here (http://www.autolinedetroit.tv/)

So if you're looking to get a charge out of some provocative television, tune into Autoline and its lineup of automotive information.

CHANGE

Synopsis: Change seems to be a popular theme these days. Some say it began with the political season but those in automotive know better. In fact, it's been on the horizon for a while. Big Change. The kind that will reshape American manufacturing for years to come. The last time we saw something like this was in the mid-20th century with World War II. And though the factors leading this retooling aren't quite as dire, they are just as dramatic led by a massive shift in consumer preferences, the technological challenge of reducing CO2 emissions at the same time as dealing with the booming developing markets.

How will OEMs execute what some are calling the "Greatest Peacetime Manufacturing Conversion?" What will the effect be on their Suppliers? And what about the labor force -- how much will it diminish? These are just a few of the questions that John McElroy has for our two manufacturing experts. Offering insight from the OEM side is Joe Hinrichs the group vice president of global manufacturing for Ford Motor Company. Joining Mr. Hinrichs with an analyst perspective is Jay Baron, the president of CAR, the Center for Automotive Research.

And don't forget you can watch the latest edition of Autoline right now at our website (http://www.autolinedetroit.tv/) along with our Internet-only segment Autoline EXTRA as well as any of our archived shows.

So for a look at the changes in store for 21st Century manufacturing, don't miss this week's Autoline with John McElroy.

Joining John McElroy on this edition of Autoline EXTRA is Joe Hinrichs, Group VP of Manufacturing at Ford Motor Co. and Jay Baron, President of the Center for Automotive Research. They continue their discussion from the broadcast about manufacturing in the 21st century. Mr. Hinrichs and Mr. Baron explain how last years agreement with the UAW will help lead to better technology to manufacture with and a more highly skilled workforce.

5-4-3-2-1

For most observers, the word "launch" conjures images of rockets and echoes of countdowns from the space race forty years ago. However, if you happen to be a member of the automotive press "launch" means something totally different. To many in that crowd it means "Pay Attention" because a manufacturer is about to invite you to an exclusive activity surrounding its newest vehicle. This is one of the major ways stories and reviews of the latest cars and trucks appear in your local newspaper, favorite television shows or popular websites before or as that vehicle arrives on local dealer lots. And depending on the importance of the vehicle and the number of media invited, manufacturers can spend more than they care to think about to shine a brief spotlight on this newest product.

On this week's program an Autoline Exclusive -- John McElroy takes you "behind-the-scenes" of a new car press launch. From the international phone calls to developing the drive routes to building vehicle displays and much, much more...you'll be right there with the media learning and experiencing everything about this brand new vehicle. And the vehicle or vehicles that you'll see "launched" are Mercedes-Benz new 50 State Clean Diesel SUVs.

And don't forget to check out Autoline EXTRA, available on our website (http://www.autolinedetroit.tv/) where you can catch every interview we did for this documentary in its entirety 24/7.

So join John, a number of his media colleagues and the Mercedes-Benz team as we go "Behind-the-Scenes" in Manchester Village, Vermont for the 50 State Clean Diesel Launch this week on Autoline.

Geoff Day is the Director of Communications at Mercedes-Benz USA and he sits down with John McElroy on this edition of Autoline EXTRA to explain the importance of having public relation events for the media. Mr. Day also explains what value these events have and what the PR team looks to get out of these events.