AutoLooks Podcast

       This podcast episode delves into the history of the Chrysler Imperial, exploring its rise as a symbol of luxury in the automotive industry, its innovative designs, and the factors that led to its decline. The discussion highlights key milestones in the Imperial's evolution, its market positioning, and the potential for reviving the brand in today's luxury car market.

Everett J.

#autolooks

Why the Proposed 401 Tunnel is a Misguided Solution to Toronto's Traffic Woes

As Toronto grapples with ever-increasing traffic congestion, the province of Ontario is considering a drastic solution: burying a tunnel beneath the 401 highway. However, this approach raises more questions than answers and may not be the panacea that officials hope for. In this blog post, we’ll delve into the complexities surrounding this proposed project and explore more effective alternatives.

      In this episode, we explore the world of bad automotive designs, examining how historical context, consumer demand, and market trends influence the creation of vehicles that often miss the mark aesthetically. We discuss iconic failures like the Pontiac Aztec and AMC Gremlin, and how these designs, despite their flaws, found a niche in the market. The conversation delves into the 'ugly duckling' phenomenon, where vehicles that are initially deemed unattractive can still hold significant value and functionality. Ultimately, we reflect on the future of automotive design and the ongoing challenge of balancing aesthetics with consumer needs.

Everett J.

#autolooks

       What's driving the revival of off-road utility vehicles, and why are they capturing the imagination of a new generation? Our latest episode explores this trend, questioning the necessity of the myriad off-road options swamping the market beyond stalwarts like the Jeep Wrangler and Ford Bronco. We trace the evolution of the SUV landscape, from the robust early models to the rise of CUVs in the 2000s, and spotlight regions like China where rugged vehicles remain essential. Join us as we inspire you to embrace the thrill of adventure and the endless possibilities it offers.

Everett J.

#autolooks

     What makes the Ford Mustang a legendary icon in automotive and pop culture? Join us, as we take you on a captivating ride through its storied history in film, television, and beyond.

Everett J.

#autolooks

       Unlock the secrets of one of Canada's most influential automotive dynasties, where innovation and ambition intertwined to shape the industry as we know it. Tune in to hear the remarkable origins of McLaughlin Motors, beginning with Robert McLaughlin's groundbreaking work in 1867, the same year Canada was officially born. Discover how his patented fifth wheel mechanism not only set a new standard for comfort and safety in carriages but also earned his business an international reputation for excellence.

Everett J.

#autolooks

      Can Canada secure its economic future by forging unexpected alliances? Discover why it's crucial for Canada to rethink its trade relationships in the wake of U.S. protectionist measures. By considering a partnership China, Canada can potentially revitalize its auto industry, historically linked with the United States through policies like the Auto Pact. We explore the shifting dynamics as major automakers such as Ford, GM, and Stellantis adjust their manufacturing strategies, highlighting the urgent need for Canada to diversify its trade partners and protect its economic interests.  Join us on this insightful journey as we explore what a strategic Canada-China partnership could mean for the global automotive landscape and envision the potential for a unique Canadian automotive brand.

Everett J.

#autolooks

     Can a heritage brand redefine itself without losing its soul?  Join us as we explore the complex world of automotive branding and identity in our latest episode.  Discover the historical pitfalls that led to the downfall of renowned brands like BMC, Triumph and American Motors, with their identity crises and missed opportunities for consolidation and reinvention. Tune in for a comprehensive overview of automotive branding and the lessons learned from both successful and faltering companies.

Everett J.

#autolooks

What if the secret to automotive success is hidden in the past? Join us on a nostalgic journey through automotive history, where we uncover the timeless allure of long-running nameplates. From the iconic Suburban and Corolla to the beloved 911 and Mustang, we explore how these models have captivated generation.  So, hold tight as we steer into the significance of long-standing nameplates and their impact on brand perception.

Everett J.

#autolooks

      Can Nissan recover from its fall from grace and quality left from its failed marriage to Renault?  Join us as we explore how Nissan wound up falling so far out of favour with consumers and the automotive world as a whole.  Follow us as we journey through Nissan’s failed alliance, to the mismanagement from its previous CEO.  We take a look at how this company fell so far and how they can still turn it all around.  This change may require some drastic changes, but if Nissan is up to the task, they can carve out a new road for their future.

Everett J.

#autolook