Before start listening to Header Bidding 101 series, let’s see why we created it in the first place. Header Bidding revolutionized the way publishers and Advertisers trade ad impressions programmatically. ServerBid’s latest Header Bidding report says that 70 percent of Alexa’s top 1000 sites are implementing Header Bidding to monetize their inventories.

Although the method is around for a while, Publishers still have some doubts and confusions regarding how it actually works and helps in gaining maximum value for the impressions. So, we’ve decided to start with the important series – ‘Header Bidding 101‘. In this episode, you’ll learn What is header bidding and what are the benefits of using Header bidding.

In Episode 2,  learn about Waterfall vs Client-Side vs Server-Side Bidding

In Episode 3, get tips on how to get higher e-CPMs with header bidding

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Here’s and overview of today’s episode!

IAB Tech Lab launches Ads.txt Aggregator and advertisers can use it as a SaaS Product.

Facebook Watch investment plans

Apple News move to help DFP Publishers

Google’s New Understandable Privacy Policy.

For more information, check out our weekly round up post

Check out our last week’s episode .

Hope you liked last week’s episode, more interesting updates on this week’s episode:

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In this episode of GDPR series, learn what is consent act and how it is closely related to GDPR and the impact it can have on the Adtech industry.

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Woot, you are listening to our episode 5, hope you liked all our previous episodes… This week we are discussing about the future of Facebook Ads, Google’s Funding Choices and twitter video ads etc etc…

In the last episode we discussed about the Facebook’s News Feed Change, ‘Programmatic Predictions’, 87 million users data!

Today we discuss the Facebook CEO’s interrogation, Snapchats new features and also learn about the findings about viewability from Moat, Placed and Integer.

We hope you liked the first episode of GDPR. In this episode, we will be discussing Google updates in Ad and data handling policies.

With the GDPR compliance date nearing, here’s a series on GDPR. From what is GDPR, why is it important and what you need to do as a publisher.

More on GDPR:

Episode 2

Episode 3