Mark Copeman, Co-founder of Customer Thermometer stopped by (virtually) to chat about how customer feedback can improve your business.

The benefits of getting customer feedback are obvious things such as being able to rectify a mistake and deal with issues quickly and effectively.

However one of the things that really sparked my interest about customer feedback was the effect is can have on employee morale.

Some companies that use Customer Thermometer have reported that their employees now use the feedback as a friendly competition among themselves to see who can get the best feedback.

(gold star chart anyone?)