KissAutomation

By creating automated workflows for a huge amount of tasks, Affinity’s software reduces errors and manual admin tasks across a wide range of business areas.

The Director of Affinity, Dennis Pivac, shared with me all the tasks and processes within the human resource and payroll department which can be managed with an automation tool.

These include:

compliance and reporting,

HR workflows from new hires to employees that leave

payroll processing

and more

Gone are the days when each radio ad had to be hand delivered to each individual radio station.

Now there is the technology to automagically transport the radio ad from the advertising agency directly into the radio stations platform. Ready for use.

Dave Cox, CEO of AudioNet is the creator of this platform. He stopped by the podcast to share how the technology works and what problems it has solved in his industry.

If you read this and think it’s not for you because you’re not in the radio industry, think again.

By listening to this podcast, not only are you opening your mind pods to learning about how automation works for different scenarios, you can learn about solving issues in your own industry.

With over 4000 clients worldwide, Mitrefinch systems clock on over 1 million employees every day.

That’s a lot of information to be processed.

In this episode of the show, the Asia Pacific Business Development Manager of Mitrefinch, Allan Murdoch shared all the different manual workforce management tasks that businesses can automate.

Some of these include:

* Recording who is at work or on site

* Allocating employee time to specific job codes or cost centres

* Highlighting exceptions for approval e.g. overtime, who’s late, who is absent, who left early

* Automating award and entitlement calculations

* Integrating with your payroll system (eliminates data entry, saving you time and reducing error)

* Health & Safety (immediate access to information about who is on a particular site in the event of an emergency)

I love the image on the homepage of Spokal.

It definitely sums up how a lot of us do our content marketing.

You’ve got your SEO, your keyword research, images to find, backlinks to track, rank to track and a whole bunch more.

As KissAutomation is all about using tools and automation to save time and sanity, the Founder of Spokal, Chris Mack came on the show to discuss how Spokal helps WordPress users automate the grunt work involved with content marketing.

 

 

 

Brandon Hilkert has created something I have been thinking about for years:

A tool that gives you the ability to show different email subscribe forms to different visitors

For example if someone signs up for your newsletter, the next time they come back to your website, they won’t see the same subscription form. They will see an offer to join your free course (or whatever you want them to see).

So instead of your visitors seeing the same offer and email optin form every single time they visit your site, you can tailor the messages they see based on where they are in your funnel.

That is incredibly powerful.

This particular took is email service provider agnostic, meaning it will work with any provider that provides a html subscription form.

Listen to this episode to learn more about how this could help your business and if you want to buy it for yourself you find the Funnel Tool here

Let me know if you purchase it and how it works out for you.

If you know anything about me, you know that I love seeing different businesses in different industries using email marketing  

So I was excited to speak with Matt Jones of Tradie Web Guys, where everyday he helps tradespeople use online marketing strategies like automated sales funnels and email marketing.

There is so much service businesses can do with regards to marketing automation, however a lot of businesses are still not persuaded that online is for them.

That makes me sad  

However this chat made me happy as Matt told me he was making inroads with changing some peoples mind  

 

Co-founder and CEO of Bublish, Kathy Meis was the guest on this episode of the KissAutomation Podcast.

Having worked in the publishing industry for over 20 years, Kathy has seen a lot of change in the way books are marketed.

In this episode we discussed how authors can build their online presence and their brand without becoming a full time marketer.

Automation tools and marketing platforms have made it easier for authors (or indeed any business person) to promote their product, make sales and keep in touch with their audience without needing a degree in marketing.

While e-commerce retailers might use email marketing as a large part of their marketing strategy, some traditional retailers have not been so keen to embrace the email.

The Retail Guy, Kristian Mahony, spends his days helping build sustainable retail business so who better to come on the show to discuss:

* why retail businesses need to be collecting customer data

* ways to incentivise customers to give you their details

* discounting as a strategy

* what to do with data once it has been collected

* what emails to send to customers

Mark Copeman, Co-founder of Customer Thermometer stopped by (virtually) to chat about how customer feedback can improve your business.

The benefits of getting customer feedback are obvious things such as being able to rectify a mistake and deal with issues quickly and effectively.

However one of the things that really sparked my interest about customer feedback was the effect is can have on employee morale.

Some companies that use Customer Thermometer have reported that their employees now use the feedback as a friendly competition among themselves to see who can get the best feedback.

(gold star chart anyone?)

 

 

 

When Will Davies started Car Next Door, he knew he needed to systemize and automate right from the beginning.

Car Next Door is a peer to peer car sharing network that brings together people who own a car but do not use it all the time with people who need a car for a short time.

While Car Next Door have a co-working office space, the majority of their client interactions happen through their website or over the phone.

So they needed a platform that could

* Onboard new users, both borrowers and lenders

* Followup with users automatically

* Followup with borrowers who have over due payments

* Do all the repetitive tasks on a daily and weekly basis

* Automatically contact users who have not used the service in a defined time frame

Will says that without an automation platform like Ontraport, he would need another 2 or 3 staff members just to figure out what is going on.