KissAutomation

Segment is a customer data hub that collects, translates and routes your customer data to all the different tools you are using.

It integrates third-party apps with the flip of a switch. Literally, you flip a toggle in your account and Segment automatically integrates the tool with your site or app.

Andy Jiang from Segment was good enough to come on the show and explain how Segment works and the benefits their customers see from using it.

For me the the biggest benefit that a business would get from using Segment is that is removes the need to integrate code from all your different analytics tools.

Instead you only need to install one piece of code from Segment. Segment then works for you behind the scenes to integrate all your tools, collect all your data, and then push all the data and analytics out to your tools.

Web designer, best selling author and Gentleman of Adventure Paul Jarvis shared how his email list has helped him become a best selling author.

His weekly newsletter The Sunday Dispatches reaches over 13,000 people who want to hear Paul’s thoughts on creativity, freelancing and life.

In this episode we discussed:

* consistency and why that is important in marketing

* how to write emails that speak to your rat people

* how email can enable people to sell their products and services

* and more 🙂

Stephanie and Jeff Padovani from Book More Brides came by the podcast to discuss their use of Ontraport, the marketing automation platform.

Book More Brides works with wedding industry vendors to improve their marketing, attract more clients and build better businesses.

Using Ontraport has enabled Stephanie and Jeff to more than double their list size and grow their customer base by 2000%

With around 30 launch campaigns under their belt, the Book More Brides due are now looking to have more evergreen marketing in place that will be taken care of with Ontraport’s automation features.