Darin Adams discusses business automation and marketing with Fancy. As an automation expert at Keap, Darin explains how Keap is a one-stop-shop, Customer Relationship Management (CRM) platform that helps businesses automate their sales and marketing processes. He emphasizes the importance of automation in growing a business and highlights how Keap can help businesses save time and focus on other aspects of their operations. Darin also shares his tips for effective selling, including the importance of believing in the solution you offer and helping customers visualize the positive outcomes of using your product or service.

"If you can automate something, that gives you more time to focus on other aspects of your business." - Darin Adams on Automation

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Key Takeaways

- Keap is a platform that helps businesses automate their sales and marketing processes.

- Automation allows businesses to save time and focus on other aspects of their operations.

- Effective selling involves believing in your solution and helping customers visualize the positive outcomes of using your product or service.

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"Help customers picture the solution and the positive outcomes of using your product or service." - Darin Adams on Successful Sales

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