In this episode of Dog Works Radio, host Robert speaks with Lianne Shinton, an expert in dog training and automation. They discuss Leanne's extensive experience in the dog training industry, the evolution of marketing strategies from traditional methods to modern automation, and the importance of understanding client needs.   Lianne shares insights on how automation can save time and increase revenue for dog trainers, as well as the significance of building trust and relationships with clients. They also touch on misconceptions in the dog training industry and future trends, including the integration of technology and AI. The conversation concludes with a lightning round of quick questions, providing a fun and engaging end to the episode.   Takeaways

• Automation can save dog trainers significant time.
• Building trust with clients is crucial for success.
• Understanding client needs leads to better service.
• Marketing strategies have evolved from traditional to digital.
• Automation tools can enhance client experience.
• Time management is essential for dog trainers.
• Misconceptions about dog training can hinder client relationships.
• Technology is shaping the future of dog training.
• Having a mentor can guide new dog trainers.
• Follow-up is key to closing sales in dog training.