Automation For Agencies

Most video tools make you finish one job before you start the next. Reap just removed that limit.

Usama Abid, founder of Reap, demos the new agent-first workspace: one prompt dubs a video into 10 languages, clips every version and captions them all. Reap is one of the first tools I bought on AppSumo, and it is still shipping years later.

In this episode:

• How Reap clips, captions, dubs into 80+ languages and schedules from one place
• Running Reap from Claude or your own agent through MCP
• Brand templates that keep agent-made clips on brand
• Team seats today, multi-workspace for agencies coming on a new plan
• Why Usama is moving Reap away from synthetic content

Is tracking how ChatGPT and Perplexity describe your clients a real service you can bill for, or is AI visibility just SEO reporting with a new label on it?

Drew sits down with Kelvin, founder of ZeroRank, the AI search visibility platform that had a very successful run on AppSumo. ZeroRank tracks how brands show up in ChatGPT, Google AI Overviews, Perplexity and the rest, shows the sentiment behind each mention, and traces every recommendation back to the exact page the model learned it from.

Kelvin pitched this idea three years ago and got told it was nonsense, that nobody was leaving Google. Then Google itself went AI-first. In this episode he walks through the product live and makes the case that the game got reset, which means competing with a HubSpot is possible again if you can actually see where you stand.

What we get into:

- Why AI search volume looks low and converts anyway. "Best attorney in New York" versus "best attorney in New York who handles divorces" is the whole shift.

- The agency setup: a workspace per client, unlimited seats on every plan, white-label dashboards, client reports sent from your own domain, and 100 workspaces on the top tier.

- Pitch workspaces. Drop in a prospect domain, ZeroRank finds the marketing contact, drafts the message, and you send in two clicks.

- Copilot and Agent Brain, plus the version coming next that stops asking permission and just does the work every day.

- REST API and MCP, and the people already building their own tools on ZeroRank as a backend.

- Real numbers. 300K impressions and 3.2K clicks in three months using their own tool, 44K of those from AI search alone, and one AppSumo buyer who saw movement in two days.

- What is shipping next: local AI search for plumbers and lawyers, a mobile app, and an ad spy tool for ChatGPT ads.

- Why Kelvin and his co-founder took no venture money, kept the team at 10, and why he personally handled 1,300 support tickets during the AppSumo months.

Drew also asks the question every Sumo-ling wants answered: are they coming back to AppSumo? You get an honest answer instead of a promise.

ZeroRank: https://zerorank.ai

This episode covers what an agency owner needs to know before putting AIWriteBook to work: why Mykyta Chernenko built it for authors who have written a book before, how it differs from a one-prompt chatbot on long-form work, where White-Label Depth and Multi-Client Management stand today (no client-facing layer and no workspaces), why Reseller Viability comes down to unconfirmed resale terms, why the founder does not see an API or MCP as a priority, and the public roadmap that has already produced an audiobook studio, bring-your-own-key and the formatter.

About the show:

Automation for Agencies (AFA) is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric, white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn, launch, scale.

Guest bio:

Federico Terzi is the founder of Borumi, a desktop video creation studio built by Spandino AB in Sweden. A software engineer by trade and a lifelong freelancer, he is also the creator of the open-source text expander Espanso, and he grew a programming YouTube channel to about 10,000 subscribers before building the tool he wished he had for making educational video. Bootstrapped, he has been full-time on Borumi for almost a year.

Key quotes:

"Many times the lifetime deal is kind of like a gold rush. You pay for it and then the founder disappears after 2 months. But [Borumi]'s been around for 2 years and I have plans for the next 5 years." -Federico

Timestamps:

00:00: Intro and episode framing

01:01: What Borumi is and who it is for

03:49: Why guided scenes beat a full video editor

06:03: Why Borumi is not a white-label tool

07:19: Live demo of the script, record and edit workflow

09:00: Claude runs silence removal and captions through the MCP

12:04: Can Claude edit the whole video? Not yet

14:31: Three agency features coming in the next 6 months

17:12: How Borumi came to be

19:20: Why a one-time license works for a desktop app

22:33: Lifetime updates and why the MCP costs him nothing

23:53: Staying bootstrapped and a possible agency lifetime plan

Resources:

Get Borumi for $79 Lifetime

Affiliate disclosure:

Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships. Read the full methodology at automationforagencies.com/avs.

About the show:

Automation for Agencies (AFA) is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric, white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn, launch, scale.

Guest bio:

Akash is the founder of Remalt, an AI content workspace built around a visual whiteboard instead of a linear chat thread. A former agency owner himself, he built Remalt after growing frustrated with the cost and output quality of a competing AppSumo AI content tool, and designed the product around per-group custom instructions, a shared prompt library, and fully transparent coin-based usage tracking.

Key quotes:

"Our brains do not work in this manner where we are just typing in things and we are expecting results. We connect dots, we connect different, different things." -Akash

Timestamps:

00:00: Intro and episode framing

00:43: What Remalt actually does

01:53: Remalt's ideal customer profile

02:48: Live demo begins, AI workflow walkthrough

06:46: Custom instructions and the prompt library

13:56: Voice matching and content repurposing in action

23:35: LinkedIn infographic generation from finished copy

24:12: Multi-client boards and folder organization

25:05: API access and MCP tooling status

25:57: White-label roadmap and reseller structure

28:00: Comparing Remalt to Poppy

31:27: Closing thoughts and roadmap outlook

Resources:

FREE Remalt Playbook PDF

Affiliate disclosure:

AFA may earn a commission if you buy Remalt through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships. Read the full methodology at automationforagencies.com/avs.

About the show:

Automation for Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric, white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn · Launch · Scale.

Guest bio:

Nizamudheen Valliyattu is the founder of Dale (getdale.com), a demo automation platform that delivers personalized, self-serve product demos with per-contact intent tracking. Before Dale, he sold a single product into banking, healthcare, and insurance buyers, ncluding Citibank and GE Healthcare across 20+ countries. He built Dale to solve the personalization problem that created

Timestamps:

00:00 — Intro

00:17 — What Dale does: personalized demos at scale

01:21 — Branched demos for multiple personas and industries

04:15 — The agency scenario: branding and client rosters

06:27 — Workspaces: per-client branding, users, and data isolation

07:36 — API, webhooks, and the HubSpot launch announced on-air

09:12 — Segments and campaigns: automated follow-up as an SDR

10:12 — The GE Healthcare story: 7 months to a first reply

10:50 — Team management, Partner Center, and lead scoring

12:29 — The AI agent that answers live inside demos

13:47 — Four use cases: outbound, inbound, onboarding, training

17:54 — What buyers should know + the free trial

20:08 — The agency selling angle: analytics instead of guessing

Resources:

Free Dale Playbook: https://automationforagencies.com/playbooks/dale

Purcahse Dale here: https://goto.automationforagencies.com/dale

Affiliate disclosure:

About the show:

Automation for Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn · Launch · Scale.

Guest bio:

Kushal Poddar is the founder of Poko Motion (poko.video), a desktop app that turns a website URL, PDF, deck, or asset folder into a finished motion-graphics video for $5–8, rendered locally. It's his second venture — his first, an AI companion platform he scaled last year, burned through demo videos faster than any editor could deliver, so he built the editor out of the loop. Poko launched June 2, 2026 and sits around 4.5 on Trustpilot.

Key quotes:

"It's a total desktop app, everything stays locally, you don't need to upload anything on cloud, no data risk, nothing, everything stays local."

Timestamps:

00:00 — Intro

00:48 — Why Kushal built Poko: editors charging thousands per video

02:35 — Fully local desktop app: no cloud, no tracking

04:02 — Live demo: website URL to video in one prompt

05:27 — Pricing: ~$5 a video, zero markup on AI usage

07:22 — BYOK and connecting a Claude subscription

08:19 — Local models: near-zero marginal cost on your own GPU

09:45 — MCP servers: publish to YouTube, Meta, and Google Ads

11:23 — Five parallel agents and the Agent Canvas

13:41 — The $8 two-minute demo, cloned voice included

15:19 — Client workspaces and brand kits: five to six days out

17:54 — Roadmap: animation maker, per-brand memory, UGC + motion

19:48 — Traction: 4.5 Trustpilot, 85% agency owners, 24-hour support

Resources:

Poko Motion Playbook

Poko Motion Lifetime Deal

Affiliate disclosure:

About the show:

Automation for Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence — so agency listeners know what's actually worth buying. Learn · Launch · Scale.

Guest bio:

Kevin Kariuki is the founder of Nexuscale, a sales outreach platform that runs email and LinkedIn campaigns from a single platform built on its own LinkedIn and SMTP infrastructure. After a strong AppSumo lifetime-deal run, Kevin's team rebuilt the platform's sending engine inhouse, owned mailboxes, sending IPs, domain purchase, and an internal warming network, and added AI agents that personalize and qualify outreach end-to-end.

Key quotes:

"It essentially allows you to do 70 or 80 percent of what you'd want to do in terms of outreach inside one platform. And that remaining 20, 30 percent, we're closing that gap in the next six months."

Timestamps:

00:05 — Intro

00:37 — What Nexuscale is and the tool-sprawl problem

01:47 — What makes it different: all channels in one platform

03:21 — Building its own SMTP infrastructure

04:16 — White-label: two paths (as-is and API build)

06:36 — Screen tour: domains, mailboxes, warming network

08:57 — LinkedIn outreach without Premium

10:42 — The first-login onboarding flow

13:53 — AI agents that personalize and qualify replies

16:29 — Roadmap: post-engagement leads, voice, cold-dial

18:36 — Team management and unlimited brands per login

19:01 — Best fit: agencies running both channels

Resources:

FREE NexusScale Playbook

Get NexusScale

Affiliate disclosure:

Automation for Agencies may earn a commission if you buy Nexuscale through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.

About the show:

AFA is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence — so agency listeners know what's actually worth buying. Learn · Launch · Scale.

Guest bio:

Sohaib Ahmad is the founder of DM Champs, a multi-channel AI sales agent built for agencies. Before DM Champs, Sohaib ran (and still runs) a six-year-old Meta-ads agency focused on paid acquisition for international hair clinics, scaling from one clinic to roughly twenty worldwide. DM Champs spun out of the internal tool built to solve the lead-follow-up bottleneck his own agency hit at scale, and is now a Netherlands-based SaaS company with seed-stage funding. He is active on the AppSumo questions board and reachable through dmchamp.com.

Key quotes:

"We've built the whole AI engine of DM Champ to be as human as possible, simply because it's built as a sales agent. And if someone knows you're talking to an AI… their guards will already be up. So we focused a lot on making it as human as possible so you could actually get good results."

Timestamps:

00:00 — Intro and what DM Champs does

00:49 — Why DM Champs has the human edge over other AppSumo chat bots

02:22 — Building the AI to bypass "AI guards up" in chat

03:24 — Why the knowledge base + human voice is the unparalleled combination

04:33 — Setup wizard walkthrough — 15 minutes per client

06:45 — Why follow-ups were pulled and rebuilt with stricter guardrails

07:55 — Sales coverage: $27 low-ticket to €50K high-ticket

09:18 — Native Google Calendar booking inside chat — no external links

10:21 — Full white-label and sub-account architecture for agencies

21:00 — The hair clinic case: $5M to $10M in one year

24:17 — Why WhatsApp beats chat widgets for follow-up

25:36 — iMessage rollout timing

27:07 — Tier 6 unlimited sub-accounts, added by community request

Resources:

FREE DM Champs Playbook

Get DM Champs Lifetime Deal

Affiliate disclosure:

AFA may earn a commission if you buy DM Champs through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.

About the show:

AFA (Automation for Agencies) is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence — so agency listeners know what's actually worth buying. Learn · Launch · Scale.

Guest bio:

Pawan Julani is the founder of Swft Connect, a digital business card and lead-capture platform launched in 2021 and now used by 10,000-plus businesses, including Deloitte, TUI, and Buro Happold. He ships weekly and builds the white-label roadmap directly from a Skool community of 300-plus reseller partners. Key quotes:

Timestamps:

00:00 — Intro

00:41 — What Swft Connect is and the white-label opening

02:26 — Why digital cards are trending up

04:57 — The email-signature lead-capture play

06:17 — Embedding Calendly inside the profile

07:44 — White-label setup walkthrough (10 to 30 minutes)

09:38 — Native CRM integrations: HubSpot, Salesforce, GoHighLevel

10:51 — Full front-end redesign and Liquid Glass theme

14:01 — The AI engine: profile builder, paper-card scanning

16:23 — Why it hands off after lead capture instead of being a CRM

20:31 — Why white-label sits at Tier 4

24:28 — The roadmap: an email-signature generator and a low-friction tool suite

Resources:

Free Swft Connect Agency Playbook

Get Swft Connect Lifetime Deal

Affiliate disclosure:

AFA may earn a commission if you buy Swft Connect through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.