Here are some of the topics Ron had the opportunity to discuss with Ron Wanless:

• Lessons learned over the 40 years in the CI industry
• How to build a business model to withstand economic recessions
• The importance of updating and communicating price changes
• The benefit of certifications and credentials in the CI space

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au194

SHOW NOTES

Ron Wanless founded Technology Design Associates a smart home automation design and integration firm with offices in Oregon, Washington, Idaho, Nevada, and Arizona. TDA specializes in turning a house into a home by simplifying the control of the many integrated systems. Ron holds multiple credentials including Designer, Installer, Certified Outreach Instructor, and Network certification from CEDIA as well as a low voltage electrical license. Ron is currently working on a lighting designer certification through the American Lighting Association.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Theo Tsavoussis:

• What is Bitcoin and how does it work
• How Bitcoin promotes the development of renewable energy sources
• Centralized vs Decentralized Blockchains
• The future of Bitcoin and other cryptocurrencies

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au193

SHOW NOTES

In 1997, Theo founded Prometheus Systems, an A.V. integration company that specializes in high-end residential projects. While Prometheus Systems is based in the Bahamas, Theo has completed projects throughout the Caribbean and throughout North and South America. After reading Satoshi Nakamoto's white paper, an informational guide about Bitcoin, in 2011, Theo became interested in Bitcoin. Today, Theo is a Crypto Investor and active speaker and educator having led numerous talks on the future of cryptocurrency.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Paul Starkey:

• Aspire Liquidity Partners, a guided partnership designed to position your company for maximum value extraction
• PrepTech, a job program dedicated to training and connecting qualified talent to businesses in the CI industry
• How Paul and his wife are fighting against sex trafficking through their organization, Building Better Lives
• DMF Lighting's partnership with Building Better Lives

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au192

SHOW NOTES

Paul began his CI career at ELAN under Square D in 1993. As the Sales Vice President at Elan, he engineered a buyout with fellow managers and sold the business to Nortek Control in 2003. Over the years, Paul has raised venture capital and been involved in a dozen buy-sell transactions. Recently, Paul sold VITAL MGMT and has co-founded PrepTech and Aspire Liquidity Partners with Steve Firszt. They have also authored Hitting for the Cycle, a guidebook for the CI space.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jeff Costello:

• The 2021 Fall Azione Conference in Nashville
• The recent acquisition of Nortek Control
• The importance of feedback and how to successfully grow partnerships
• Jeff's novel, Surfing With the Bishop
• The latest issue with shipping delays and product shortages

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au191

SHOW NOTES

As a recognized sales leader focused on driving revenue through resellers, strategic partnerships, and direct sales, Jeff Costello has over 25 years of CI industry experience. He has led worldwide sales teams, supported partners in over 100 different countries, and participated in numerous company acquisitions. Currently, Jeff is Vice President of Sales for Nortek Control. Jeff is also the author of Surfing with the Bishop, a funny novel about working in the technology industry.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Scott Abel:

• The experience gained and lessons learned while working in Silicon Valley
• The importance of brand consistency and how to avoid brand confusion
• Using criticisms as motivation to grow and improve
• Building relationships with photographers and videographers
• Creating and maintaining a social media presence

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au190

SHOW NOTES

As the Director of Quality & Customer, Scott Abel is focused on brand management, marketing analytics, and content strategies at SAV. After graduating from Montana State University in 2002, he worked as an in-house designer of a well-respected ranch and home supply store. Scott then went on to pursue his master’s degree at the Academy of Art University which catapulted him into freelancing at design firms throughout Silicon Valley. After eight years in the Bay Area, Scott moved back to Montana and joined the team at SAV Digital Environments.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Robert Burns:

• The importance of differentiating your brand
• The importance of job descriptions and clarity in roles and responsibilities
• CO-DA, a training University, a training process for new hires and support for current employees
• Company culture and how it impacts all aspects of the business

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au189

SHOW NOTES

Robert Burns is COO at CO-DA with over 20 years of audio-video experience. He focuses on growing and improving their performance and efficiency across all departments. In 2010, Robert and Chris Wissa merged their companies and founded Audio Video Concepts & Design, Inc headquartered in Indian Trail, North Carolina. In 2019, Chris and Robert decided to rebrand their firm to what is now known as CO-DA. Robert is also on the Savant Advisory Council and was recently a Keynote Speaker at the Azione Unlimited Conference in 2021.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Casey Levy-Tulloch:

• The challenges of getting a start-up business off the ground
• The simple, magical experience of Josh.ai
• The importance of privacy and security with a voice control service
• The One Firefly and Josh.ai partnership

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au188

SHOW NOTES

Casey joined the Josh.ai team as an early employee over four years ago and now manages the company's business strategy and partnerships as Manager of Business Development. As a former collegiate athlete, he brings a competitive drive and team-oriented mindset that has helped drive Josh.ai’s rapid growth.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Shawn Hansson:

• Building an award-winning business from a humble start in Shawn's garage
• One of Logic's hardest and biggest projects deploying a Crestron system in a former missile silo turned bunker in Kansas
• Increase in morale and work culture after returning to the office
• Trends in commercial technology in the workplace

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au187

SHOW NOTES

Shawn founded Logic Integration in 2004, a Colorado-based audiovisual and automation firm specializing in the design and installation of easy-to-use technology in homes and businesses. Today, Logic Integration has been recognized for numerous accolades such as Inc 500/5000, Colorado Companies to Watch, and CEDIA Contractor of the Year. Shawn is also a presenter and panelist for events throughout the AV industry such as CEDIA, ProSource, and CES to name a few.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Jeff Binette:

• Lessons learned from growing up in an entrepreneurial family
• Adding One Vision as their partner for after-sales service and support
• Labor shortage challenges and solutions
• Partnering with electricians to provide lighting fixture and lighting control solutions

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au186

SHOW NOTES

Jeff is the current President at SmartHome Solutions. His background started after graduating from Bryant University with a concentration in Computer Science, Jeff held several IT roles while employed at Osram Sylvania and Genuity in Boston. In 2004, he founded SmartHome Solutions, a Kennebunk, Maine-based residential and commercial smart technology company. Today, the company’s business has grown significantly and now has a team of 7 dedicated individuals.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Here are some of the topics Ron had the opportunity to discuss with Ryan Paddock:

• His unique philosophy and marketing position
• The importance of privacy and technology in our homes
• The increasing demand for circadian based lighting and home theaters
• The shift to battery and renewable power solutions

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au185

SHOW NOTES

Ryan Paddock founded A Mindful Home in 2019 with an understanding of what’s next and anticipating a change in the technology, products, and markets. He prides himself on designing and implementing elegant technology solutions focused on lifestyle and wellness to elevate his client’s homes.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.