Robert Brooks, senior fixed operations product manager at Ally Financial, discusses metrics dealers can use to gauge performance of their fixed ops department, how to retain technicians and how service departments can prepare for an uptick in EV adoption.

David Hixon, executive director of marketing at Ally, discusses how different types of data can be used in marketing, how dealers can use their own data to drive customer loyalty and ways marketers can improve their digital marketing and use of data.

Kevin Howard, executive director of digital strategy and growth marketing at Ally, discusses how dealers can use digital media to connect with consumers, how to get the most out of social media efforts and the importance of first- and second-party data in a cookieless world.

Ally’s Director of Research Ashley Spring and Allie Peters, Service Director at BMW of San Antonio, discuss what Generation Z customers want out of the car-buying experience, which sales techniques geared toward younger buyers can also appeal to older shoppers and how to attract Gen Zers as dealership employees.

Mike Kane, Senior Vice President of Consumer Credit Operations at Ally Financial, discusses how the pandemic changed the way consumers buy cars, what changes are permanent and what dealers can do to create a digital purchase experience that customers have come to expect.

Sponsored by Ally.

Gabe Garroni, Senior Vice President of Sales for Ally Insurance, discusses what the push to electric vehicles means for dealers, how to get employees and customers excited about them and how tapping into social consciousness around EVs can help build customer loyalty.

This podcast was paid for by Ally and produced by the Automotive News Solutions Content Studio.

As Automotive News prepares to name its 10th class of 40 Under 40 retail honorees, we sat down with three past winners who discussed their career paths, what the recognition meant to them and how they are guiding the next generation of dealership employees.

In this episode of our three-part podcast series, the past honorees discuss succeeding in a male-dominated industry, how lessons from the Great Recession apply to the current business climate and keys to professional growth.

As Automotive News prepares to name its 10th class of 40 Under 40 retail honorees, we sat down with three past winners who discussed their career paths, what the recognition meant to them and how they are guiding the next generation of dealership employees.

In this episode of our three-part podcast series, they reveal the “secret sauces” at their dealerships and businesses, the importance of mentors and how to boost the number of minority retailers.

As Automotive News prepares to name its 10th class of 40 Under 40 retail honorees, we sat down with three past winners who discussed their career paths, what the recognition meant to them and how they are guiding the next generation of dealership employees.

In this episode of our three-part podcast series, the panelists explain the type of workplace they strive for, top traits for success and how to foster a culture of innovation.

Sponsored by Ally.

Rick Lowe, Senior Vice President, and Aaron Lee, Senior Director, both in Ally’s Property & Casualty Insurance division, share how the shift to digital platforms has created vulnerabilities that cybercriminals are exploiting. They also discuss how dealers can protect themselves from these attacks.

This podcast was paid for by Ally and produced by the Automotive News Solutions Content Studio.