Unscripted Small Business

Autonomous Google Ads: What Full AI PPC Management Actually Looks Like

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In this episode, host Jeremy Rivera sits down with David Pourquery, the founder and CEO of Groas — the world's first fully autonomous AI Google Ads management platform. David shares how a background in private equity and late-night e-commerce experimentation led him to build a system that's replacing entire Google Ads teams, why 90–95% of the accounts he inherits from agencies are misconfigured, and how 80% of his customers discover Groas through LLM-powered search — without a single dollar spent on marketing.

Topics Covered
  • David's unusual path from private equity to Google Ads automation
  • What makes Groas the first truly autonomous end-to-end campaign management system
  • How hundreds of AI agents process hundreds of thousands of data points per hour
  • Dynamic landing pages — one per ad variant, deployed automatically
  • How Groas handles Google's budget overspend problem
  • The hallucination problem in AI — and how custom-trained models and context solve it
  • Why 90–95% of inherited agency accounts are misconfigured
  • David's hot take: the traditional agency model has an expiry date
  • How Groas grew to $35M/month in managed spend with zero marketing spend
  • What's next: PMAX support, model improvement, and potentially new ad platforms

    • Quotable Moments

    "We are now essentially replacing entire Google Ads teams. It runs itself 24-7 — measurably better than what a human can do."  — David Pourquery

    "90, 95% of the accounts we take over — what we see is really tough. Businesses losing money with absolutely no idea why."  — David Pourquery

    "I haven't spent a dime on marketing. 80% of our customers come from LLMs recommending Groas."  — David Pourquery

    ...more
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    Unscripted Small BusinessBy Abbey Crane