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In this episode of Autosure Presents, host Kerri Mungar sits down with David Sanford, New Car Manager at Maddington Hyundai, to unpack his journey through the automotive industry and the lessons that have shaped his approach to sales and leadership.
From beginning his sales career in New Zealand and working across brands including Toyota, Hyundai, BMW and Mazda, David shares how different dealership environments taught him the value of strong processes, mentorship and adaptability.
The conversation explores what it really takes to transition from salesperson to leader, including the shift from a “me” mindset to a “we” mindset, leading from the sales floor, managing different personalities and creating a team culture built around accountability and trust.
David and Kerri also dive into some of the biggest changes currently reshaping automotive retail, from the rapid arrival of Chinese vehicle brands and increasingly transactional online customers to the growing influence of AI tools like ChatGPT and Gemini on vehicle research and buying decisions.
They discuss dealership agency models, fixed pricing, customer retention, Guaranteed Future Value, building relationships in an increasingly digital sales environment and why clearly signposting the customer journey can make such a difference.
Plus, David shares some classic dealership terminology, including what makes a deal a particularly memorable “juicer.”
Above all, one philosophy has stayed consistent throughout David’s career:
Discipline beats motivation.
A conversation about automotive sales, modern leadership, changing customer behaviour and what it takes to keep progressing in one of the most competitive industries in Australia.
Hosted by Kerri Mungar
Listen to Autosure Presents on YouTube, Spotify and Apple Podcasts.
In this episode of Autosure Presents, Kerri sits down with longtime automotive professional Blake Rodwell to unpack more than 22 years spent across almost every corner of the dealership world.
From starting out cleaning cars and working in parts, dispatch and service, to moving into used and new vehicle sales, management and now the truck industry, Blake shares the highs, pressures and lessons that have shaped his career.
Kerri and Blake take a trip down memory lane to the dealership days of long hours, big sales months, friendly competition and plenty of unforgettable pranks, while also getting real about the harder side of automotive sales, including work-life balance, demanding targets, changing pay structures, customer pressure and why so many people try to leave the industry only to eventually find themselves coming back.
They also explore how the automotive landscape has changed, from customers shopping online instead of walking dealership strips to the rapid rise of Chinese manufacturers and why brands such as BYD and emerging Chinese truck manufacturers are challenging long-held perceptions around value, technology and quality.
Blake also shares why he believes the truck industry may finally be where he belongs, the importance of genuine customer relationships, what makes a great sales leader and why being human can still be one of the most powerful skills in sales.
A candid, funny and insightful conversation about the people, culture and changing future of the automotive industry.
Follow Autosure Presents for more conversations with the people shaping automotive in Western Australia.
The automotive industry is changing faster than ever, and few people have witnessed that transformation firsthand like Stuart Long.
In this episode of Autosure Presents, host Kerri speaks with the Dealer Principal of Rockingham Volkswagen, Geely & GMSV about navigating the end of Holden, embracing new brands like Geely, adapting to AI and electric vehicles, and leading through constant industry disruption.
From leadership lessons and dealership culture to customer experience, Chinese automotive brands, and what the next decade could look like, this conversation offers an honest perspective on where the industry has been, and where it's going.
If you work in automotive, enjoy business leadership, or love talking cars, this is an episode you won't want to miss.
The automotive industry is changing faster than ever, and few people have witnessed that transformation firsthand like Stuart Long.
In this episode of Autosure Presents, host Kerri speaks with the Dealer Principal of Rockingham Volkswagen, Geely & GMSV about navigating the end of Holden, embracing new brands like Geely, adapting to AI and electric vehicles, and leading through constant industry disruption.
From leadership lessons and dealership culture to customer experience, Chinese automotive brands, and what the next decade could look like, this conversation offers an honest perspective on where the industry has been, and where it's going.
If you work in automotive, enjoy business leadership, or love talking cars, this is an episode you won't want to miss.
How does someone go from panel beating and WAFL football to leading one of Australia's largest novated leasing businesses?
In this episode, Frank Agostino, CEO of Paywise, shares the lessons that shaped his career, including the mentors who opened doors, the challenges of scaling a national business, and why great leadership always starts with people.
Kerri and Frank also explore the growing popularity of novated leasing, the future of EVs in Australia, and how businesses can embrace technology without losing the personal touch that customers value most.
A conversation about leadership, growth, resilience, and the power of relationships.
Behind every successful dealership is a strong fixed operations team, and this episode dives deep into why that matters more than ever.
Lachlan King joins Kerry Mungar to discuss dealership profitability, parts management, leadership, team culture, and the challenges facing the automotive industry today.
From growing dealership performance through process-driven systems, to the realities of hiring, mentoring staff, and adapting to the rise of electric vehicles, this conversation covers both the operational and human side of the industry.
If you want an inside look at how dealerships really run behind the scenes, this one’s worth the listen.
What if everything you’ve been taught about work, sales, and success is limiting you? In this episode of Autosure Presents, Kerri sits down with Rachel Sutton. She shares her full unfiltered perspective on building a life without ceilings, from growing up with nothing, to the military, to car sales, and eventually becoming a self-made entrepreneur.
This episode explores:
If you’ve ever questioned your path, struggled with self-belief, or wanted to break out of the traditional career box, this episode will hit home.
In this episode of Autoshow Presents, host Kerri Mungar sits down with Eddie Stowers, a leadership trainer, actor, and lifelong student of human behaviour, to unpack what really drives people in sales, leadership, and workplace culture.
In this episode of Autosure Presents, Kerri sits down with Ralph Wiggins, Assistant Used Car Manager at Melville Hyundai and one of Western Australia’s most seasoned automotive professionals.
With a career spanning more than 30 years across the United States, Japan, and Australia, Ralph shares a rare, first-hand perspective on how the automotive industry has evolved, from the handshake deals and family-run dealerships of the late ’80s to today’s data-driven, highly regulated, and tech-led environment.
Ralph reflects on his early days selling cars in America while at university and his return to the automotive industry after relocating to Australia in the late ’90s. The conversation explores major industry shifts, including the introduction of GST, the rise of sales training and compliance, the impact of technology and CRM systems, and how customer behaviour has changed in an age of endless choice and online research.
The episode also dives into leadership and management lessons earned on the floor from building strong dealership culture and managing people under pressure, to mentoring younger staff and adapting to a new generation that values time and flexibility over traditional incentives.
Packed with insight, lived experience, and practical wisdom, this conversation is essential listening for anyone in automotive sales, dealership management, or business leadership navigating an industry in constant change.
Kerri sits down with Bridgette, Sales Manager at CUPRA and part of the team supporting McLaren Perth’s growing presence in Western Australia. Bridget shares her rapid rise from support worker to becoming one of WA’s standout young leaders in both performance and prestige automotive.
They unpack how CUPRA launched into the Australian market, what it takes to build trust in a new brand, and why customer experience matters more than ever. Bridget also lifts the curtain on selling supercars, navigating the industry as a young woman, and the leadership lessons that shaped her career.
Whether you’re in sales, management, or simply love performance cars, this conversation delivers an honest look at the modern dealership landscape, agency models, evolving customer expectations, team culture, and the mindset required to thrive.
Thrown into the world of dealership culture from a completely different career path, Bevan Haynes quickly discovered that automotive isn’t just about metal, margins, and month-end pressure. It’s about people, psychology, and understanding how buyers truly behave.
In this episode, Bevan shares his journey from plastering and hospitality to selling new cars in Melville, Western Australia. He eventually built Milkshake Promotions, a business that now supports dealerships across the state with high-quality, face-to-face lead generation.
Bevan breaks down what truly happens on a shopping centre display, how consumers think when they’re months away from buying, and what dealerships often get wrong when it comes to customer experience. He also discusses the rise of Chinese EV brands and the real internal hurdles sales teams face. Bevan delivers straight, practical insight for anyone in sales, automotive marketing, business development, or dealership leadership.
Packed with industry knowledge, lived experience, and honest stories from the field, this conversation highlights why understanding people (not just products) is what drives long-term success in the automotive world.
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