On episode 24 of pro AV podcast, AV+, we hear from InFocus and Crestron on the viability of ‘single-ecosystem’ collaboration solutions.

On episode 24 of pro AV podcast, AV+, we hear from InFocus and Crestron on the viability of 'single-ecosystem' collaboration solutions.

Why do you call it “digital signage”? It’s probably the worst thing you could call it from an AV marketing perspective. And “sound masking”? Do you really think customers know to search for that?On this episode, editors Craig, Tom and Adam run through a list of the most popular search terms end users type into Google to find AV integrators, and one thing is certain: they aren’t what integrators call themselves.Stories Mentioned in this EpisodeYou’re Calling Everything by the Wrong Names: How to Use Better AV Keywords to Target CustomersThe Way You Talk Is Costing Your Tech Integration Business18 Fast-Growing AV Integration Firms and What You Should Learn from Them

On this episode of pro AV podcast, AV+, we learn that the keywords end users use to search for services isn't what many firms' AV marketing is attuned to.

Does artificial intelligence integration have a place in pro AV? David Danto and Chris Maione, two AV consultants with differing opinions on AI, duke it out verbally on this episode of pro AV podcast, AV+ from Commercial Integrator.Stories mentioned:18 Fast-Growing AV Integration Firms and What You Should Learn from ThemHB Communications HQ Overhaul Benefits Customers, Employees

On episode 22 of pro AV podcast, AV+, hear David Danto Chris Maione exchange thoughts on artificial intelligence integration its place in the industry.

You should not pass on more revenue (and opportunities to scale up!) from video wall and signage jobs. Hear from Almo Pro AV and Insteo on a solution that makes video wall content creation simpler (and why it does not have to be in-house).Learn more on our website, commercialintegrator.com

On episode 21 of AV+, video wall content creation doesn't have to be hard - or in house. Almo Ideo say integrators shouldn't pass up more revenue.

You should be making more money on digital signage. Consider how IVCi uses managed services and content creation to boost business.Nominate a rising star in the integration community for CIs 40 Under 40 here.

On ep. 20 of pro AV podcast, AV+, we hear from IVCi on how they boost their income by offering content creation and managed services for digital signage.