Recorded November 17, 2023

Our news article this week is really more of an opinion piece by a friend of the show and all around good guy, Steve Greenblatt of Control Concepts. He opines that maybe, just maybe, contractors shouldn't be chasing only profit margins, but providing solutions that customers will really appreciate. Blasphemy!

Then we're joined by Mike Pedersen from Iowa State University to talk about in-house integration. Mike shares his trials and tribulations of building an internal team from scratch and leading them to success. Mike's model at Iowa State is truly one to follow and he's a great resource on the process of standing up a team to tackle almost any AV integration project.

Finally, is there a series of new devices that have solved the USB-C connection conundrum? Someone try these and let us know!

Connect with Mike:

• LinkedIn: https://www.linkedin.com/in/mike-pedersen-cts-d-cts-i-7477191/
• Twitter: https://twitter.com/ped1971

Attend ETC 2024 at Iowa State: https://www.etcollaborative.org

News article discussed: https://www.avnetwork.com/news/on-your-business-purpose-before-profit

Alternate show titles:

• I don't pay attention too much to my business
• Bulbs strewn about
• Who cares about cable labels?
• Wired with a shovel
• It was just spaghetti land
• AV archaeology
• Trust me, I'm here now
• Widgets and gizmos and tchotchkes