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Avi Rubin | Why Thinking Long-Term is Everything When Creating a Brand and Why He Rejected Big Time Offers For Ownership of His Brand Iron Lion Soap
We are here today with Avi Rubin, the founder of Iron Lion Soap where he handmakes 100% plant-based soaps.
Iron Lion Soap was born in 2008 and there have been so many ups and downs that Avi has experienced but the journey, which is still be written, has brought him and the brand where it is today.
The idea of creating a brand with a community is everything and is built over time.
Today we will learn how important branding is when creating a business, how your brand can be worth a lot more in terms of equity, and the practice of working on a business for the long-term and not just for the money.
Join the Value Tips Tuesday newsletter!
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By Andres VasquezWe are here today with Avi Rubin, the founder of Iron Lion Soap where he handmakes 100% plant-based soaps.
Iron Lion Soap was born in 2008 and there have been so many ups and downs that Avi has experienced but the journey, which is still be written, has brought him and the brand where it is today.
The idea of creating a brand with a community is everything and is built over time.
Today we will learn how important branding is when creating a business, how your brand can be worth a lot more in terms of equity, and the practice of working on a business for the long-term and not just for the money.
Join the Value Tips Tuesday newsletter!