Summary

In this episode, Carolyn Green, a fractional chief marketing officer with over 20 years of experience in the marketing field, shares her journey into marketing, which began with a public relations class in college and evolved into a thriving consultancy.

She emphasizes the importance of building relationships in business, likening the process of marketing to dating, where trust and gradual engagement are key to success. Carolyn highlights the significance of understanding one’s target audience and the necessity of strategic marketing over impulsive spending on ads. She advocates for a balanced approach to marketing, where personal connections and word-of-mouth referrals play a crucial role, especially for small businesses.

Links

Carolyn's Done-For-You Skool: https://www.skool.com/2grow/about

Marketing Monday newsletter: https://cgreenassociates.com/mm/

Join Avocado Entrepreneur and get hands-on help with growing your business!

Takeaways

• Focus on word of mouth referrals, especially at the beginning
• Consistency in messaging is crucial
• Balancing personal and business life is a worthy challenge for entrepreneurs

Chapters

• 00:00 Introduction to Marketing Career
• 05:57 Navigating Client Relationships
• 11:57 Challenges of Business Stability
• 18:02 The Role of Profits in Business Decisions
• 23:27 Profit Center and Business Sustainability
• 28:35 Tailoring Messages for Different Audiences
• 34:35 Future Business Plans

In this episode, Robert Kennedy III shares how he helps people find their voice and share their stories with confidence and impact. Through authentic storytelling, practical frameworks, and structured practice, he empowers individuals to connect meaningfully with their audiences. His approach emphasizes listening, problem-solving, and building genuine relationships in business, while balancing mindset with practical skills like cash flow and systems. By focusing on core offerings and sustainable growth, Robert shows how sharing your story can inspire, influence, and create lasting impact.

➡️ Read the full blog post with timestamps and takeaways here >> https://avocadoentrepreneur.com/robert-kennedy-iii-on-helping-people-find-their-voice-with-video-speaking-and-authentic-storytelling/ 

RESOURCES + LINKS:

• Robert's 3-Day Amplify Challenge: amplifyvoiceandvideo.com

• Free Sustainable Biz Resource Library 

• Biz Level Growth Quiz

• Free community to talk about the "money" part of making money

In this episode, AnnMarie Mecera shares how she built a flexible freelance career that allowed her to prioritize both meaningful work and motherhood. She talks about the creativity and adaptability it took to structure her schedule around family life, and why early career experience and strong connections were key to her long-term success.

We dive into the importance of setting clear boundaries with clients to avoid burnout, the power of saying no to work that doesn't align with your values, and how working unconventional hours can still lead to a sustainable business. AnnMarie also reflects on how having a clear personal "why" helped her stay focused and motivated throughout her 40-year career.

If you're looking to create a freelance path that supports your life—not the other way around—this one's for you.

➡️ Read the full blog post with timestamps and takeaways here >>

RESOURCES + LINKS:

• St Phoebe Center for the Deaconess
• Free Sustainable Biz Resource Library 
• Biz Level Growth Quiz
• Financial Coaching for Creative Small Businesses
  

In this episode, Lizeth shares her journey from living with lupus to building a thriving holistic health coaching business focused on lupus support. Hear practical tips on making a career switch, aligning your purpose, and creating sustainable coaching services that truly make a difference.

➡️ Read the full blog post with timestamps and takeaways here >>

IN THIS EPISODE:

• Finding healing and remission from lupus through holistic health practices

• Listening to intuition and purpose to find your calling 

• Living optimally in every area—mind, body, and soul—to find a deeply intuitive and integrated path to healing.

• How holistic health coaching became a key sustainable tool in achieving remission and improving quality of life.

• The calling to help others with chronic illness, offering intuitive guidance and long-term support for health and healing.

• Staying aligned with God's will for your life and being open to new possibilities

RESOURCES + LINKS:

• Discover Your Power with The Lupus Coach

• Lizeth's Coaching Services 

• Free Sustainable Biz Resource Library 

• Biz Level Growth Quiz

• Get help with your accounting

Alisha Muirhead on The Truth About Starting an Essential Oils Business as a Busy Mom Without Being "That Person"

In this episode, Alisha shares her powerful journey from skeptic to holistic health advocate and successful essential oils entrepreneur. Hear how her daughter's health challenges led her to explore natural solutions, how she built an essential oils business organically without being "that salesy person," and why she believes true wellness and financial freedom can go hand-in-hand. If you're curious about holistic health or building a purpose-driven business, this one's for you.

➡️ Read the full blog post with timestamps and takeaways here >>

IN THIS EPISODE:

• How personal health struggles sparked a search for natural solutions after modern medicine failed to resolve her daughter's chronic issues.

• Discovering essential oils—first through personal use, then as a passion for sharing natural, holistic alternatives with others.

• How helping a relative heal more quickly than expected became a turning point.

• Growing the business organically through word-of-mouth, family connections, and genuine results, not pushy sales tactics.

• Success in network marketing from authenticity, education, and consistency, while maintaining a focus on family and values.

• How her essential oils business provides residual income, flexibility, and purpose, making it both sustainable and aligned with her lifestyle.

RESOURCES + LINKS:

• Alisha - Facebook Profile

• Alisha's Facebook Group 

• Free Sustainable Biz Resource Library 

• Biz Level Growth Quiz

• Get help with your accounting 

Chris Jordan is founder of the 🔗Oikos Food Buyers Club in Fort Myers, Florida. He's passionate about self-sustainability, individual freedom, and making a good life where you're at.

➡️ Read the blog post & transcription >>here<<

RESOURCES MENTIONED IN THIS EPISODE:

Oikos Food Buyer's Club 

Aboveboard Bookkeeping

Growth Chart Quiz 

Eisenhower Priority Matrix

BOOKS MENTIONED IN THIS EPISODE:

Shrinking the Integrity Gap 

4-Hour Workweek 

Productivity is for Robots 

E-Myth by Michael Gerber

Brave New World

CHAPTERS:

00:40 - Why food?

02:55 - The point where you stop thinking and start doing

08:19 - How things come together when you're first starting out

13:37 - What kind of tree Oikos would be

20:22 - The things to focus on at the beginning

23:43 - What he would do differently

27:44 - How to make sure the business isn't taking over your life

39:26 - What you can change to make the business take better care of you

42:06 - How long do you want to run this business?

47:14 - How do we change our mindset from infinite scaling to sustainability?

52:46 - The Oikos evil plan to change the world