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Ivonne Kinser is Head of Digital Marketing and E-Commerce at Avocados From Mexico, the No. 1 selling brand of avocados in the U.S. The company was formed for the purpose of advertising, promotion, public relations, and research for all stakeholders of Avocados From Mexico.

Headquartered in Irving, Texas, Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association. Under agreements, MHAIA and the Mexican Avocado Producers and Packers have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective, and efficient marketing program in the United States.

Loyalty360’s Ashley Kimball recently spoke with Kinser about their new loyalty and rewards program.