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Avoid an Identity Crisis: Make These Tough Calls For Your Firm
The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness.
Tough choices are needed, particularly on these six issues.
- Do you specialize in clients or method?
- What are the right tools to invest in?
- How much should you charge per study?
- What will you do for marketing and how will you measure its success?
- Contract IT, SaaS, or DIY?
- How are you going to make the tough calls?
Love this podcast? Give us a review!
On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."
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By Sean Campbell
5
3232 ratings
The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness.
Tough choices are needed, particularly on these six issues.
- Do you specialize in clients or method?
- What are the right tools to invest in?
- How much should you charge per study?
- What will you do for marketing and how will you measure its success?
- Contract IT, SaaS, or DIY?
- How are you going to make the tough calls?
Love this podcast? Give us a review!
On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."